So, I was up way too late watching bad late night TV (okay, it was a CSI re-run so not so horrible ;)) and on comes this commercial for IM.com, a service which delivers TV shows to your PC.

Now, I’m not the typical demographic for Spike TV at 2am. I happen to be pretty damn internet savvy and, if I say so myself, youngish and hipish… oh, and I’m a woman. A good person to test drive IM.com and spread the word for sure… but, I’d be willing to guess there were maybe 10 of us types watching (and probably only me actually paying attention) during this time slot.

Hence my question: does TV make sense for IM.com?

Or would they have made better use of their media budget by targeting the people who would embrace the new service, educate their friends and spread the word?

Some ways of doing this could include: targeting key bloggers based on types of channels available (i.e. tech aficionados, news junkies, etc.), a MySpace page, YouTube podcasts, deli.cio.us and technorati tags, cross promotions with the channel providers, contests for submitted podcasts, RSS ads, SEM strategies, online sponsorships, etc.

Based on the niche channel line-up they have right now and the newness of the tech, which approach would you pick?

Technorati tags: IMcom