Comments on: The Wiki-ing of Culture? http://3i.wildfirestrategy.com/2006/07/31/the-wiki-ing-of-culture/ innovate. integrate. ignite. Thu, 04 Dec 2008 17:27:22 +0000 http://wordpress.org/?v=2.5.1 By: Marketing Strategy http://3i.wildfirestrategy.com/2006/07/31/the-wiki-ing-of-culture/#comment-63121 Marketing Strategy Fri, 18 May 2007 04:17:13 +0000 http://3i.wildfirestrategy.com/2006/07/31/the-wiki-ing-of-culture/#comment-63121 <strong>Carolyn...</strong> I found this article to be extremely useful for me. Thanks!... Carolyn…

I found this article to be extremely useful for me. Thanks!…

]]> By: (3i) » The Family Guy disses UGC http://3i.wildfirestrategy.com/2006/07/31/the-wiki-ing-of-culture/#comment-5775 (3i) » The Family Guy disses UGC Wed, 22 Nov 2006 16:17:22 +0000 http://3i.wildfirestrategy.com/2006/07/31/the-wiki-ing-of-culture/#comment-5775 [...] Which is why it was no surprise, but quite poignant and laugh worthy, when they tackled user-generated content, or content by committee in certain instances, in their episode on Sunday. I wrote about the potential pitfalls of over-doing UGC back in the euphoric Snakes on a Plane days, and the point still stands - some things really do take expertise to make them great, and art is one of them, as the Family Guy writers sarcastically reminded. [...] [...] Which is why it was no surprise, but quite poignant and laugh worthy, when they tackled user-generated content, or content by committee in certain instances, in their episode on Sunday. I wrote about the potential pitfalls of over-doing UGC back in the euphoric Snakes on a Plane days, and the point still stands - some things really do take expertise to make them great, and art is one of them, as the Family Guy writers sarcastically reminded. [...]

]]> By: (3i) » But if it isn’t a good movie… http://3i.wildfirestrategy.com/2006/07/31/the-wiki-ing-of-culture/#comment-228 (3i) » But if it isn’t a good movie… Fri, 25 Aug 2006 15:10:36 +0000 http://3i.wildfirestrategy.com/2006/07/31/the-wiki-ing-of-culture/#comment-228 [...] As I mentioned previously, New Line went far beyond interacting and engaging with the blogosphere, into content development based on what a tiny subset of the population told them they wanted to see - basically Samuel L. Jackson’s character, Jules, from Pulp Fiction battling snakes on a plane. Unfortunately, not everybody else wanted to see that movie. The Internet is one channel, albeit a powerful one, to reach customers. For a product that relies on mass-appeal however, ignoring TV and its ability to capture our imagination visually, in conjunction with other media, is risky. The problem for SoaP of course, was that it didn’t have a compelling storyline which could elevate it into the mainstream conciousness ala Blair Witch or My Big Fat Greek Wedding, and the storyline it did have was modified to accomodate bloggers requests with an end result being a movie no one will tell their friends they have to see. Snakes on a Plane’s main selling point appears to be the, um, snakes on a plane and Sam Jackson. Is that enough to reach critical mass? [...] [...] As I mentioned previously, New Line went far beyond interacting and engaging with the blogosphere, into content development based on what a tiny subset of the population told them they wanted to see - basically Samuel L. Jackson’s character, Jules, from Pulp Fiction battling snakes on a plane. Unfortunately, not everybody else wanted to see that movie. The Internet is one channel, albeit a powerful one, to reach customers. For a product that relies on mass-appeal however, ignoring TV and its ability to capture our imagination visually, in conjunction with other media, is risky. The problem for SoaP of course, was that it didn’t have a compelling storyline which could elevate it into the mainstream conciousness ala Blair Witch or My Big Fat Greek Wedding, and the storyline it did have was modified to accomodate bloggers requests with an end result being a movie no one will tell their friends they have to see. Snakes on a Plane’s main selling point appears to be the, um, snakes on a plane and Sam Jackson. Is that enough to reach critical mass? [...]

]]> By: tamera http://3i.wildfirestrategy.com/2006/07/31/the-wiki-ing-of-culture/#comment-75 tamera Thu, 03 Aug 2006 15:33:30 +0000 http://3i.wildfirestrategy.com/2006/07/31/the-wiki-ing-of-culture/#comment-75 Thanks Aimee, I missed that piece this weekend. Quite interesting indeed. I fear the "design-by-committee" approach as well, but it will be quite an experiment. Thanks Aimee, I missed that piece this weekend. Quite interesting indeed. I fear the “design-by-committee” approach as well, but it will be quite an experiment.

]]> By: Aimee Deziel http://3i.wildfirestrategy.com/2006/07/31/the-wiki-ing-of-culture/#comment-74 Aimee Deziel Wed, 02 Aug 2006 20:04:58 +0000 http://3i.wildfirestrategy.com/2006/07/31/the-wiki-ing-of-culture/#comment-74 Tamera - It gets worse (or better - depending on what side of the point you support). In the NY Times this weekend there was an article about Live Mansion the Movie. Every aspect of Live Mansion the Movie will be decided by the online community. That's right - the actors, the director, the plot line - are all being decided by those interested enough to go online and vote for their favourites. And they're not choosing from from Scar Jo, J Lo or Brangelina either. They're choosing from others within the community that are brave/bold/brash enough to throw their hats into the ring. (Apparently the script writer will be the only paid professional) I can't help but think that this movie will end up much like any "design-by-committee" project: diluted and disjointed. Things that are designed to appeal to everyone usually end up appealing to no one. Just my experience. I do admit a small part of me will be keeping an eye on the Live Mansion experiment to see if it flies or fizzles. Tamera -

It gets worse (or better - depending on what side of the point you support).

In the NY Times this weekend there was an article about Live Mansion the Movie. Every aspect of Live Mansion the Movie will be decided by the online community. That’s right - the actors, the director, the plot line - are all being decided by those interested enough to go online and vote for their favourites. And they’re not choosing from from Scar Jo, J Lo or Brangelina either. They’re choosing from others within the community that are brave/bold/brash enough to throw their hats into the ring. (Apparently the script writer will be the only paid professional)

I can’t help but think that this movie will end up much like any “design-by-committee” project: diluted and disjointed. Things that are designed to appeal to everyone usually end up appealing to no one. Just my experience.

I do admit a small part of me will be keeping an eye on the Live Mansion experiment to see if it flies or fizzles.

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