FF: Most over-used marketing phrase
Taking a cue from the recent ‘most over-used business cliches in the press‘ report, I started to ponder which marketing or ad jargon I really wish would go the way of the dinasours… so, for the first inaugural Friday Frivolity @ (3i), my vote for the most over-used (or annoying) advertising phrase of the week is:
“We should make it viral…”
What phrase would you toss out this week?
{the image is of the Chinese character for “fun” ;)}
Tags: Friday Frivolity; Over-used marketing phrase
Man that phrase bugs me. To me it is the equivalent of saying “let’s plan on winning big at the casino today…”
Posted on 28-Aug-06 at 10:03 am | Permalink
I know, if it were only that easy…
And of course this phrase is always uttered AFTER the campaign is developed.
Posted on 29-Aug-06 at 10:57 am | Permalink