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FF: Most over-used marketing phrase

Taking a cue from the recent ‘most over-used business cliches in the press‘ report, I started to ponder which marketing or ad jargon I really wish would go the way of the dinasours… so, for the first inaugural Friday Frivolity @ (3i), my vote for the most over-used (or annoying) advertising phrase of the week is:

“We should make it viral…”

What phrase would you toss out this week?

{the image is of the Chinese character for “fun” ;)}

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This entry was posted on Friday, August 25th, 2006 at 9:39 PM and filed under Advertising, Marketing, Meta, Tamera.
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Comments (2) to “FF: Most over-used marketing phrase”

  1. Douglas Walker wrote:

    Man that phrase bugs me. To me it is the equivalent of saying “let’s plan on winning big at the casino today…”

    Posted on 28-Aug-06 at 10:03 am | Permalink

  2. tamera wrote:

    I know, if it were only that easy…

    And of course this phrase is always uttered AFTER the campaign is developed.

    Posted on 29-Aug-06 at 10:57 am | Permalink

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