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	<title>Comments on: FF: Most over-used marketing phrase</title>
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	<link>http://3i.wildfirestrategy.com/2006/08/ff-most-over-used-marketing-phrase/</link>
	<description>innovate. integrate. ignite.</description>
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		<title>By: tamera</title>
		<link>http://3i.wildfirestrategy.com/2006/08/ff-most-over-used-marketing-phrase/comment-page-1/#comment-264</link>
		<dc:creator>tamera</dc:creator>
		<pubDate>Tue, 29 Aug 2006 14:57:11 +0000</pubDate>
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		<description>I know, if it were only that easy...

And of course this phrase is always uttered AFTER the campaign is developed.</description>
		<content:encoded><![CDATA[<p>I know, if it were only that easy&#8230;</p>
<p>And of course this phrase is always uttered AFTER the campaign is developed.</p>
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		<title>By: Douglas Walker</title>
		<link>http://3i.wildfirestrategy.com/2006/08/ff-most-over-used-marketing-phrase/comment-page-1/#comment-252</link>
		<dc:creator>Douglas Walker</dc:creator>
		<pubDate>Mon, 28 Aug 2006 14:03:33 +0000</pubDate>
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		<description>Man that phrase bugs me. To me it is the equivalent of saying &quot;let&#039;s plan on winning big at the casino today...&quot;</description>
		<content:encoded><![CDATA[<p>Man that phrase bugs me. To me it is the equivalent of saying &#8220;let&#8217;s plan on winning big at the casino today&#8230;&#8221;</p>
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