The 22 Immutable Laws of Customer Engagement
Following up on two great posts by Sean @ Buzz Canuck & Colin @ Canuckflack that started the “22 Immutable Laws” series based on the original by Ries & Trout, I went a bit off the beaten path from Sean’s list and put together 22 laws for something that is at the core of social media interactions and marketing – engagement.
Without further ado:
- Tell me up front what you want from me
- Give me a reason to listen to you
- Give me a reason to continue listening to you
- Be transparent
- Be authentic
- Don’t waste my time with fluff
- No need to be so pushy
- This is a courtship, not a wedding
- Tell me again why I should care
- Solve a problem for me, or at the least entertain me
- Keep it simple and intuitive
- Don’t bore me
- Make it easy for me to interact with you
- Respond when I send a note
- Don’t ask for more info than you should need
- Don’t make me work to get to know you
- The product better live up to the hype
- Get to know me a little
- Speak to me personally
- Don’t abuse my trust
- Speak to me in my language, not yours
- I’m not stupid, I’m your mother
I may take a crack at another one this weekend, but I really should be packing…
[photo credit: eye2eye on Flickr]
Tags: 22 Immutable Laws of Customer Engagement
[...] Sean got the ball rolling with the 22 Immutable Laws of Word of Mouth, I threw in the 22 Immutable Laws of Blogging, and Tamera Kremer has followed up with the 22 Immutable Laws of Customer Engagement. Here’s my take on the 22 (somewhat) Immutable Laws of Buzz: [...]
Posted on 29-Aug-06 at 7:27 pm | Permalink
tamera, I love the list…this 22 things is on fire…your list also gives me pause to think about some of the stuff I’ve been conveinced to do wrong in the last week…thanks for the engagement primer
Posted on 02-Sep-06 at 2:07 pm | Permalink