http://3i.wildfirestrategy.com/2006/09/22/google-and-gm-get-innovative-and-integrated/ innovate. integrate. ignite. Thu, 04 Dec 2008 19:42:19 +0000 http://wordpress.org/?v=2.5.1 http://3i.wildfirestrategy.com/2006/09/22/google-and-gm-get-innovative-and-integrated/#comment-729 (3i) » GooTube opens the door to deep content Tue, 10 Oct 2006 16:28:14 +0000 http://3i.wildfirestrategy.com/2006/09/22/google-and-gm-get-innovative-and-integrated/#comment-729 [...] I agree Google wanted eyeballs from YouTube. But to pretend it has nothing to do with search and deep results, and is mainly about inserting ads into videos, is shortsighted. Although YouTube doesn’t provide transcripts of videos, they are in heavy negotiations with major content providers to continue to develop their product, and have just announced deals with Sony BMG, Universal Music Group, and CBS. The partnerships are a sliver of the type of integration possible as we continue to explore the limits of 2.0 applications and user-generated content. The recent out-of-the-box online campaign with Saturn shows the potential of the types of targetting and cross-media promotion Google can deliver. Up to this point both Google and YouTube have been respectful of consumers lack of interest in watching a pre-roll ad before their video choice and I find it hard to believe they would abandon their model completely in a rush to make consumers watch ads while searching for relevant information. Much more likely is an integration and expansion of the current AdWords program as well as partnerships and other opportunities for advertisers. [...] [...] I agree Google wanted eyeballs from YouTube. But to pretend it has nothing to do with search and deep results, and is mainly about inserting ads into videos, is shortsighted. Although YouTube doesn’t provide transcripts of videos, they are in heavy negotiations with major content providers to continue to develop their product, and have just announced deals with Sony BMG, Universal Music Group, and CBS. The partnerships are a sliver of the type of integration possible as we continue to explore the limits of 2.0 applications and user-generated content. The recent out-of-the-box online campaign with Saturn shows the potential of the types of targetting and cross-media promotion Google can deliver. Up to this point both Google and YouTube have been respectful of consumers lack of interest in watching a pre-roll ad before their video choice and I find it hard to believe they would abandon their model completely in a rush to make consumers watch ads while searching for relevant information. Much more likely is an integration and expansion of the current AdWords program as well as partnerships and other opportunities for advertisers. [...]

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