By: tamera

tamera — Thu, 21 Sep 2006 20:35:45 +0000

Good insight Doug & great analogy :)

By: Douglas Walker

Douglas Walker — Thu, 21 Sep 2006 17:47:08 +0000

I have begun saying to people lately that “basing a communication objective on banner ads is like basing a business objective on winning the lottery”. Banner ads are not social media in the slightest, if you ask me. Banners and online media are simply a traditional media buyer’s response to using online as a new channel like any other, but we know that it isn’t like any other.
Social Media is about egagement, conversation, on demand, sharing, personal and a whole lot more. Online media is about interuption and demographic matching (a topic I recently took on at my blog). In essence banners try to piggyback on something of quality that deserves attention and divert .2% to something that almost never deserves attention.

Comments on: Does social media = online media?

By: tamera

By: Douglas Walker