Comments on: Integration, Innovation, and the Big Idea http://3i.wildfirestrategy.com/2006/09/integration-innovation-and-the-big-idea/ innovate. integrate. ignite. Sun, 26 Dec 2010 00:26:01 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: tamera http://3i.wildfirestrategy.com/2006/09/integration-innovation-and-the-big-idea/comment-page-1/#comment-554 tamera Thu, 21 Sep 2006 20:38:47 +0000 http://3i.wildfirestrategy.com/2006/09/19/integration-innovation-and-the-big-idea/#comment-554 I agree. I love to think that a truly spectacular idea can integrate itself into any medium, and there are exceptions to the rule, but, as you mention, with such saturation these days understanding your customers lifestyle (which increasingly includes forms of media, etc.) and who/ what they trust is crucial to the insight necessary for a big idea to break through. I agree. I love to think that a truly spectacular idea can integrate itself into any medium, and there are exceptions to the rule, but, as you mention, with such saturation these days understanding your customers lifestyle (which increasingly includes forms of media, etc.) and who/ what they trust is crucial to the insight necessary for a big idea to break through.

]]> By: Douglas Walker http://3i.wildfirestrategy.com/2006/09/integration-innovation-and-the-big-idea/comment-page-1/#comment-547 Douglas Walker Thu, 21 Sep 2006 17:39:27 +0000 http://3i.wildfirestrategy.com/2006/09/19/integration-innovation-and-the-big-idea/#comment-547 This is an interesting question. I guess that I like to think that really big ideas can be somewhat media agnostic, but you do raise an interesting point. I think that we are entering an age where marketing messages are out there in the wild along with all other media and fighting for survival. Like other evolved systems, success comes from exploiting a niche where the compeition is less intense or where there is an adaption that gives an edge over your competitors. So your point is taken that the big idea (or the what) cannot be fully seperated from the medium (the how) anymore. This is an interesting question. I guess that I like to think that really big ideas can be somewhat media agnostic, but you do raise an interesting point.
I think that we are entering an age where marketing messages are out there in the wild along with all other media and fighting for survival. Like other evolved systems, success comes from exploiting a niche where the compeition is less intense or where there is an adaption that gives an edge over your competitors. So your point is taken that the big idea (or the what) cannot be fully seperated from the medium (the how) anymore.

]]> By: bitacle.org http://3i.wildfirestrategy.com/2006/09/integration-innovation-and-the-big-idea/comment-page-1/#comment-535 bitacle.org Wed, 20 Sep 2006 16:42:30 +0000 http://3i.wildfirestrategy.com/2006/09/19/integration-innovation-and-the-big-idea/#comment-535 <strong>Bitacle Blog Search Archive - Integration, Innovation, and the Big Idea...</strong> [...] Can you develop a ... Bitacle Blog Search Archive – Integration, Innovation, and the Big Idea…

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Can you develop a …

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