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A new niche social networking site with a twist has launched and it should be on the radar of marketers everywhere. The site, Zebo, is all about our, or our clients, brands. What’s hot, what’s not, what people want, what people own, what the trends are, what sucks, and on top of it friends give each other advice on shopping and you can ultimately purchase a product.

I highly suggest adding this site to the social media monitoring mix, consumer persona research, and exploring the potentials it offers on the e-commerce side (US brands only at this point but with plans to expand at a later date – Canadians take note). The site is already attracting attention amongst the media with a write up in the NYTimes, and if there is one truth about teenagers is that they love to shop. It will be interesting to see if it takes off from the niche and becomes a staple for sharing trends and tips & how the ROI on the ecom side measures up to traditional online storefronts.

h/t – Three Minds


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