Forgive the corny title, but this story of a British man who exchanged his 2mm frequent flyer miles for a trip to space on Virgin Galactic is just too perfect. The gent, Alan Watts, flew 40 times from the UK to the US on Virgin and racked up the miles - certainly reasonable if you’re an international business traveller. He was then able to turn those miles into a trip into space in 2009. Now that’s an option.

Richard Branson just convinced me to fly Virgin. Now to get some clients & vacation time in Europe… Or… When is the credit card coming to Canada? ;)

Great job to Virgin for thinking outside the ordinary and integrating, or at the least, allowing flexibility between their business units and their customer loyalty programs.

h/t - Slashdot

[photo credit: wcm1111 on Flickr]

Tags: Virgin Airlines; Virgin Galactic; Frequent Flyer Miles; Rewards Programs; Richard Branson