Comments on: GooTube opens the door to deep content http://3i.wildfirestrategy.com/2006/10/10/gootube-opens-the-door-to-deep-content/ innovate. integrate. ignite. Thu, 04 Dec 2008 19:43:04 +0000 http://wordpress.org/?v=2.5.1 By: The Client Side http://3i.wildfirestrategy.com/2006/10/10/gootube-opens-the-door-to-deep-content/#comment-802 The Client Side Mon, 16 Oct 2006 18:32:46 +0000 http://3i.wildfirestrategy.com/2006/10/10/gootube-opens-the-door-to-deep-content/#comment-802 <strong>AIMS Celebrates 10th Anniversary with Shel Holtz of For Immediate Release...</strong> AIMS - The Association of Internet Marketing and Sales played host to Shel Holtz of For Immediate Release this afternoon with over 200 in attendance to hear him speak about the power of social media. Shel wowed the crowd with...... AIMS Celebrates 10th Anniversary with Shel Holtz of For Immediate Release…

AIMS - The Association of Internet Marketing and Sales played host to Shel Holtz of For Immediate Release this afternoon with over 200 in attendance to hear him speak about the power of social media. Shel wowed the crowd with……

]]> By: kevin http://3i.wildfirestrategy.com/2006/10/10/gootube-opens-the-door-to-deep-content/#comment-747 kevin Thu, 12 Oct 2006 14:07:06 +0000 http://3i.wildfirestrategy.com/2006/10/10/gootube-opens-the-door-to-deep-content/#comment-747 It's natural that everyone compares the two tech behemoths - Google and Microsoft - pitting them head-to-head in their imaginations. Whether or not the two are actually competing, the contrast in their paradigm to capturing the leading edge of the technology market is stark: Microsoft wants to own consumer behaviour (e.g. gaming, business applications, gadgets), while Google wants to organize the world's information. The former is a foundation of constantly-shifting sand, and the latter (as you allude to with the 'oral tradition'), is a foundation of rock. Whether they implement a portal-style or application-style interface to their infrastructure, I doubt they will paint themselves into the same corner that Yahoo! did with their portal, or that Microsoft has with their software. In Microsoft's case, even their web-based applications have been so closely tethered to an expected consumer behaviour that they end up heavily invested in a bulky framework which is difficult to reinvent. Google has stayed true to their vision, and their acquisition of the most popular video distributor is not so significant as their acquisition of its video storage, delivery, and organization infrastructure and technologies. Video data is orders of magnitude more cumbersome to store and move around, and more difficult to parse and organize. And, yes, people want it. With the exception of google video and YouTube, few others have been able to support the technical requirements of a video-enabled web. Google has, is, and will continue to position themselves as the gatekeepers and shepherds of the world's information. And we will always need information, no matter how consumer habits and economic imperatives shift with the times... so, apparently, we will always need google. It’s natural that everyone compares the two tech behemoths - Google and Microsoft - pitting them head-to-head in their imaginations. Whether or not the two are actually competing, the contrast in their paradigm to capturing the leading edge of the technology market is stark: Microsoft wants to own consumer behaviour (e.g. gaming, business applications, gadgets), while Google wants to organize the world’s information. The former is a foundation of constantly-shifting sand, and the latter (as you allude to with the ‘oral tradition’), is a foundation of rock.

Whether they implement a portal-style or application-style interface to their infrastructure, I doubt they will paint themselves into the same corner that Yahoo! did with their portal, or that Microsoft has with their software. In Microsoft’s case, even their web-based applications have been so closely tethered to an expected consumer behaviour that they end up heavily invested in a bulky framework which is difficult to reinvent.

Google has stayed true to their vision, and their acquisition of the most popular video distributor is not so significant as their acquisition of its video storage, delivery, and organization infrastructure and technologies. Video data is orders of magnitude more cumbersome to store and move around, and more difficult to parse and organize. And, yes, people want it. With the exception of google video and YouTube, few others have been able to support the technical requirements of a video-enabled web.

Google has, is, and will continue to position themselves as the gatekeepers and shepherds of the world’s information. And we will always need information, no matter how consumer habits and economic imperatives shift with the times… so, apparently, we will always need google.

]]> By: IdeasForNet.com http://3i.wildfirestrategy.com/2006/10/10/gootube-opens-the-door-to-deep-content/#comment-741 IdeasForNet.com Wed, 11 Oct 2006 16:22:57 +0000 http://3i.wildfirestrategy.com/2006/10/10/gootube-opens-the-door-to-deep-content/#comment-741 <strong>Google-YouTube and Web 2.0...</strong> [block:adsense=1] Google surprised the world by announcing on October 9 it would acquire California-based video website YouTube for a stock-for-stock transaction of US$1.6bn. This amount is the highest Google has paid for a nifty website. But what make... Google-YouTube and Web 2.0…

[block:adsense=1]
Google surprised the world by announcing on October 9 it would acquire California-based video website YouTube for a stock-for-stock transaction of US$1.6bn. This amount is the highest Google has paid for a nifty website. But what make…

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