Comments on: What PR can learn from Interactive agencies http://3i.wildfirestrategy.com/2006/12/07/what-pr-can-learn-from-interactive-agencies/ innovate. integrate. ignite. Thu, 04 Dec 2008 17:02:12 +0000 http://wordpress.org/?v=2.5.1 By: (3i) » Transparency, Authenticity and Trust http://3i.wildfirestrategy.com/2006/12/07/what-pr-can-learn-from-interactive-agencies/#comment-17278 (3i) » Transparency, Authenticity and Trust Thu, 14 Dec 2006 21:11:43 +0000 http://3i.wildfirestrategy.com/2006/12/07/what-pr-can-learn-from-interactive-agencies/#comment-17278 [...] We talk a good game, sure. Be transparent. Be authentic. Listen. Engage in a conversation. But as soon as push comes to shove too many take the easy way out. Why reach out to the community when you can just pretend to be the community? And when called out on it? Rewrite history. It’s even gotten to the point where public announcements can be made that appear to be easily contradicted by fact. [...] [...] We talk a good game, sure. Be transparent. Be authentic. Listen. Engage in a conversation. But as soon as push comes to shove too many take the easy way out. Why reach out to the community when you can just pretend to be the community? And when called out on it? Rewrite history. It’s even gotten to the point where public announcements can be made that appear to be easily contradicted by fact. [...]

]]> By: Neil @ iStudio http://3i.wildfirestrategy.com/2006/12/07/what-pr-can-learn-from-interactive-agencies/#comment-10207 Neil @ iStudio Sat, 09 Dec 2006 20:51:55 +0000 http://3i.wildfirestrategy.com/2006/12/07/what-pr-can-learn-from-interactive-agencies/#comment-10207 Point taken. Just to clarify, this wasn’t a case of us “mixing it up”. Rather, this was one of those instances that I refer to as “uncontrollable circumstances”. We’re familiar with the challenges that framesets present, but it was unavoidable this time around. Again, thanks for taking the time to discuss. Best, Neil Point taken. Just to clarify, this wasn’t a case of us “mixing it up”. Rather, this was one of those instances that I refer to as “uncontrollable circumstances”. We’re familiar with the challenges that framesets present, but it was unavoidable this time around. Again, thanks for taking the time to discuss.

Best,
Neil

]]> By: tamera http://3i.wildfirestrategy.com/2006/12/07/what-pr-can-learn-from-interactive-agencies/#comment-10169 tamera Sat, 09 Dec 2006 19:26:23 +0000 http://3i.wildfirestrategy.com/2006/12/07/what-pr-can-learn-from-interactive-agencies/#comment-10169 Hi Neil, thanks for the response, I'll repost here my response originally <a href="http://blog.istudio.ca/index.php/archives/117" rel="nofollow">posted to your blog</a>: Unfortunately I think this issue goes beyond the analogies you‚Äôve listed here. I disagree that standards are like peanut butter - they have been developed and refined and agreed upon by experts for decades and are fundamental to how technologies interact with each other. Tech also has set certain standards for interactive marketing, including indexing by search engines, which are fundamental in communications. The page developed for the Weblo press release wasn‚Äôt simply ‚Äòmixing things up a bit‚Äô in terms of coding, it was built using framesets which are unreadable to search engine bots. If you go to the PR release page there is a ton of content that I assume High Road and iStudio wants to be included in search engine rankings, most notably Google. Unfortunately, if you right click on the page and ‚Äúview source‚Äù you will see what Google sees - a blank page. The only meta tags are those for the HTML editor you used: Frontpage. The remainder of the page is a frame. Even if it was decided strategically that the site would be built using frames, meta descriptors and keywords should be mandatory for any press release on the web as best practices to ensure the communication is disseminated broadly. Cheers, Tamera Hi Neil, thanks for the response, I’ll repost here my response originally posted to your blog:

Unfortunately I think this issue goes beyond the analogies you’ve listed here. I disagree that standards are like peanut butter - they have been developed and refined and agreed upon by experts for decades and are fundamental to how technologies interact with each other.

Tech also has set certain standards for interactive marketing, including indexing by search engines, which are fundamental in communications. The page developed for the Weblo press release wasn’t simply ‘mixing things up a bit’ in terms of coding, it was built using framesets which are unreadable to search engine bots. If you go to the PR release page there is a ton of content that I assume High Road and iStudio wants to be included in search engine rankings, most notably Google.

Unfortunately, if you right click on the page and “view source” you will see what Google sees - a blank page. The only meta tags are those for the HTML editor you used: Frontpage. The remainder of the page is a frame.

Even if it was decided strategically that the site would be built using frames, meta descriptors and keywords should be mandatory for any press release on the web as best practices to ensure the communication is disseminated broadly.

Cheers,
Tamera

]]> By: Technology is…peanut butter « Blogging Me Blogging You http://3i.wildfirestrategy.com/2006/12/07/what-pr-can-learn-from-interactive-agencies/#comment-10124 Technology is…peanut butter « Blogging Me Blogging You Sat, 09 Dec 2006 15:33:28 +0000 http://3i.wildfirestrategy.com/2006/12/07/what-pr-can-learn-from-interactive-agencies/#comment-10124 [...] Recent Comments iStudio » Trackback? on Ads on blogs?Mike Driehorst on How do you run?(3i) » What PR can learn from Interactive agencies on Canada's first SNR?mathewingram.com/media » What’s the future? We don’t know on Canada's first SNR?Ed Lee on No RSS? No Problem! [...] [...] Recent Comments iStudio » Trackback? on Ads on blogs?Mike Driehorst on How do you run?(3i) » What PR can learn from Interactive agencies on Canada’s first SNR?mathewingram.com/media » What’s the future? We don’t know on Canada’s first SNR?Ed Lee on No RSS? No Problem! [...]

]]> By: Neil @ iStudio http://3i.wildfirestrategy.com/2006/12/07/what-pr-can-learn-from-interactive-agencies/#comment-10122 Neil @ iStudio Sat, 09 Dec 2006 15:11:48 +0000 http://3i.wildfirestrategy.com/2006/12/07/what-pr-can-learn-from-interactive-agencies/#comment-10122 Thanks for your post and for raising the associated W3C compliance thoughts. It makes for an interesting discussion. You should be happy to know that I had one such interesting discussion with Dave Knight, one of iStudio’s resident experts on online standards, among other technical / design things. Unfortunately, the chat was much too detailed to summarize in the comments. Fortunately, I just posted about it on our blog. I hope you have a chance to check it out and add further to the discussion. Beware: many of our readers may not have your level of tech / coding knowledge, so some cheesy analogies may lie ahead. Thanks again! Thanks for your post and for raising the associated W3C compliance thoughts. It makes for an interesting discussion. You should be happy to know that I had one such interesting discussion with Dave Knight, one of iStudio’s resident experts on online standards, among other technical / design things. Unfortunately, the chat was much too detailed to summarize in the comments. Fortunately, I just posted about it on our blog. I hope you have a chance to check it out and add further to the discussion. Beware: many of our readers may not have your level of tech / coding knowledge, so some cheesy analogies may lie ahead. Thanks again!

]]> By: iStudio » W3C standards: to comply, or not to comply http://3i.wildfirestrategy.com/2006/12/07/what-pr-can-learn-from-interactive-agencies/#comment-10120 iStudio » W3C standards: to comply, or not to comply Sat, 09 Dec 2006 15:04:12 +0000 http://3i.wildfirestrategy.com/2006/12/07/what-pr-can-learn-from-interactive-agencies/#comment-10120 [...] I enjoyed a fruitful discussion today with Dave Knight, an integral member of iStudio‚Äôs technical development and design team. The discussion was sparked by a well thought-out post from Tamera over at the (3i) blog. Tamera was commenting on the merits of a pioneering social media news release we launched earlier in the week and pointed out that the page was not ‚ÄúW3C compliant‚Äù. Sounds bad, eh? [...] [...] I enjoyed a fruitful discussion today with Dave Knight, an integral member of iStudio‚Äôs technical development and design team. The discussion was sparked by a well thought-out post from Tamera over at the (3i) blog. Tamera was commenting on the merits of a pioneering social media news release we launched earlier in the week and pointed out that the page was not ‚ÄúW3C compliant‚Äù. Sounds bad, eh? [...]

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