Comments on: I’m confused. Who are you targeting?

By: maggie fox

maggie fox — Wed, 24 Jan 2007 00:33:31 +0000

Good points, all ’round. I’ve also felt similarly uncompelled (discompelled?) to join the SMPR debate, though Chris Heuer is MAD about it. I just don’t think it matters. I’m of the “use = ROI” school; if the SMPR makes life easier, it will be adopted.

One thing I’d love to see more of (and I’ve posted on this before) is PR agencies putting out web releases that um, actually have links to the companies they’re promoting. It’s not a lot to ask.

By: TheBizofKnowledge

TheBizofKnowledge — Tue, 23 Jan 2007 07:10:22 +0000

66 Successful Bloggers and What they can teach you…

Welcome Problogger readers! Thanks, Darren for sending your readers here.At the bottom of this post I will tell you how I came up with this list and the order.Here's the list. 1. Seth Godin - will teach you what kinds o…

By: collin

collin — Tue, 23 Jan 2007 02:40:41 +0000

Let’s try and not let this bubble grow too big before we take tamera’s advice in filling it with some meaty reality.

PR, MASS Advertising, Direct Mail, Word of Mouth, even Event marketers are all claiming the web as their futures. And they are 100% right.

Interactive marketers and developers have known this for over a decade, and bless the rest for finally catching on! I welcome them with open arms.

-but-

We all need bit of reality check. The convergence of our disciplines will cause some excitement, and a another growth spurt.The people that have been using this medium for over a decade have to teach this new generation of go getters how we blew it in the 1990’s, so they don’t do it again.

Your post is important tamera,
Keep up the good fight and Thanks for the ping.

collin

By: tamera

tamera — Tue, 23 Jan 2007 02:08:32 +0000

Hey Collin, check my update - great post breaking down some specific ways to target using the tools of social media!

By: collin

collin — Mon, 22 Jan 2007 23:34:16 +0000

here here!