Comments on: Giving the consumer a seat at the table http://3i.wildfirestrategy.com/2007/02/06/giving-the-consumer-a-seat-at-the-table/ innovate. integrate. ignite. Thu, 04 Dec 2008 18:52:45 +0000 http://wordpress.org/?v=2.5.1 By: tamera http://3i.wildfirestrategy.com/2007/02/06/giving-the-consumer-a-seat-at-the-table/#comment-42471 tamera Mon, 12 Feb 2007 23:53:38 +0000 http://3i.wildfirestrategy.com/2007/02/06/giving-the-consumer-a-seat-at-the-table/#comment-42471 Hi Tatiana, Not sufficiently or deeply enough in my opinion. Market research typically covers the basics of consumer/product interaction and provides a basic picture of the typical consumer and competitors. It doesn't tie in all the touchpoints of consumer interactions with the brand/ company, actual consumer statements, actions and perceptions (customer, prospect and defector), or have those inform each evaluating point in the SWOT. The p-SWOT would use typical market reasearch as one of many components in understanding consumer perceptions. Hi Tatiana,

Not sufficiently or deeply enough in my opinion. Market research typically covers the basics of consumer/product interaction and provides a basic picture of the typical consumer and competitors. It doesn’t tie in all the touchpoints of consumer interactions with the brand/ company, actual consumer statements, actions and perceptions (customer, prospect and defector), or have those inform each evaluating point in the SWOT.

The p-SWOT would use typical market reasearch as one of many components in understanding consumer perceptions.

]]> By: Tatiana http://3i.wildfirestrategy.com/2007/02/06/giving-the-consumer-a-seat-at-the-table/#comment-42436 Tatiana Mon, 12 Feb 2007 13:18:52 +0000 http://3i.wildfirestrategy.com/2007/02/06/giving-the-consumer-a-seat-at-the-table/#comment-42436 aren't the perceptions part of the marketing research, that links together the product, the market and the customer? As such, perceptions should be a part of the 'traditional' SWOT. aren’t the perceptions part of the marketing research, that links together the product, the market and the customer? As such, perceptions should be a part of the ‘traditional’ SWOT.

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