Comments on: Viral vs. Word of Mouth - what’s the difference? http://3i.wildfirestrategy.com/2007/04/16/viral-vs-word-of-mouth-whats-the-difference/ innovate. integrate. ignite. Wed, 20 Aug 2008 14:04:41 +0000 http://wordpress.org/?v=2.5.1 By: Miles Pearson http://3i.wildfirestrategy.com/2007/04/16/viral-vs-word-of-mouth-whats-the-difference/#comment-79483 Miles Pearson Tue, 07 Aug 2007 19:02:13 +0000 http://3i.wildfirestrategy.com/2007/04/16/viral-vs-word-of-mouth-whats-the-difference/#comment-79483 Now THAT was an interesting perspective so thanks for the read. I wonder how WOM and Viral are segmented against audience demographics? Is viral more prevalent amongst a more youthful grouping with WOM more prominent within an older grouping? It would be great to know the answer to that one. Now THAT was an interesting perspective so thanks for the read.

I wonder how WOM and Viral are segmented against audience demographics? Is viral more prevalent amongst a more youthful grouping with WOM more prominent within an older grouping? It would be great to know the answer to that one.

]]> By: Vernon Lun http://3i.wildfirestrategy.com/2007/04/16/viral-vs-word-of-mouth-whats-the-difference/#comment-60143 Vernon Lun Mon, 30 Apr 2007 18:20:24 +0000 http://3i.wildfirestrategy.com/2007/04/16/viral-vs-word-of-mouth-whats-the-difference/#comment-60143 Terrific post, thanks for sharing. You now have one more reader who is more educated than he was 5 minutes ago! Terrific post, thanks for sharing. You now have one more reader who is more educated than he was 5 minutes ago!

]]> By: Joseph Thornley http://3i.wildfirestrategy.com/2007/04/16/viral-vs-word-of-mouth-whats-the-difference/#comment-56791 Joseph Thornley Tue, 17 Apr 2007 11:54:47 +0000 http://3i.wildfirestrategy.com/2007/04/16/viral-vs-word-of-mouth-whats-the-difference/#comment-56791 Good post Tamera. I'm also struck by the blurring between word of mouth and social media. I'm finding that Word of Mouth specialists are increasingly looking to social media and social software as WOM channels. And from the other direction, I've observed that the online communities I'm part of seek one another out in the real world. Good post Tamera.

I’m also struck by the blurring between word of mouth and social media. I’m finding that Word of Mouth specialists are increasingly looking to social media and social software as WOM channels. And from the other direction, I’ve observed that the online communities I’m part of seek one another out in the real world.

]]>