Building effective WOM: One Size Doesn’t Fit All

It was great being at SES Toronto this year and Andrew did a fantastic job as Chair! Lots of juicy tips, tactics and strategies for building SEO through social media.

The talk I gave on Day 2 (the last speaker even!) was slightly off the beaten path from the other presentations which focused on specific tools and tactics for spreading word of mouth online. I went back to basics and spoke about the fundamentals of building true and long-term WOM, planning and ensuring you find the strategy that fits for your brand. My presentation, for those interested, can be downloaded here. My fellow speakers, Rand, Helen and Neil had some valuable tactics in their ppt’s so if you can track down copies of their decks I would recommend it!

If you were at the conference and attended either the Site Clinic session or the “Get Dugg” session, I’d love to hear your feedback… is there something you wished I had expanded on? Or scaled back?

I’m looking forward to next year already! :)

[Photo Credit: John Cohen on Flickr]

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Comments (4) to “Building effective WOM: One Size Doesn’t Fit All”

  1. Tamera, looks like an excellent session. Thanks for sharing your slides!

  2. Tamera, echoing my comment responding to you here, your point that WOM needs to be a long-term effort and not quick-win tactics has to be heard loud and clear.

    Thanks for posting your presentation.


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