Comments on: Simple steps to optimize your corporate tagline online

By: Mike Foster

Mike Foster — Mon, 29 Oct 2007 20:29:46 +0000

I remember a press release coming out from xTrain where they mention all kinds of training for the typical kind of stuff you get in online training like web design and programming and graphics. But I was digging through the classes they offer and not only do the have classes on online marketing but they actually have social media classes. Can you recommend other places where I can find these kinds of classes on social media.

By: jen_chan, writer Sur

jen_chan, writer Sur — Mon, 22 Oct 2007 10:58:37 +0000

You’re right. Sometimes, money simply wastes away when something isn’t used right or when something is only there at the beginning. Reinforcing your tagline or message makes sure that whatever you begin will still have value until the end.

By: tamera

tamera — Fri, 12 Oct 2007 23:28:04 +0000

That’s a terrific idea Rebecca – it employs a UGC and relationship building strategy while adding to your optimization. Love it!

Of course it depends on the context of the tag, but one size never fits all in any case!

By: Rebecca Muller

Rebecca Muller — Fri, 12 Oct 2007 14:37:17 +0000

Great Post Tamera! It’s amazing how many of those things are easy to do if you just stop and think how a consumer/customer might interact with your brand.

Another idea within the social media space is to consider having a post whether in a blog or forum around your tag line asking people to comment and share stories that are relevant to the tag line.

Using Just Do ItTM as an example – wouldn’t it be a great “feel good” approach to get people to share their stories of what fears they overcame when they “Just did it” anyways?

It would be great way to get your consumers/customers to interact and feel a part of your tagline while boosting your brand awareness at a cost of the time it takes someone in your company to create the post.