Comments on: Will there be a bubble for Web 2.0?

By: King Tut

King Tut — Sun, 25 Nov 2007 10:21:26 +0000

You say: “How can consumer-generated content sites that don‚Äôt have a revenue model, outside of advertising, survive?”

My answer is: they can’t.

It’s Darwinism. Adapt or die.

Ad based revenue is “easy”. A no brainer. Slap ads on your site. For those go getters(!) — ad revenue from clients rather than brokers.

Sites that will survive have other major sources of income (ads may be a small percentage). You have to be creative. And these alternative income sources won’t always be obvious (like merchandising). Or easy.

By: tamera

tamera — Mon, 19 Nov 2007 21:02:53 +0000

@andrew - that’s hilarious. I stopped reading Rubel about 6 months ago because *he* had drank the kool-aid! Just got caught back up on his latest posts now. Glad I’m not the only one concerned and harkening back to the dot.com crash.

By: Andrew Goodman

Andrew Goodman — Wed, 14 Nov 2007 17:07:57 +0000

It depends.

(OK, OK… I’ll say more…)

I think Rubel has been beating this drum, more sceptically with every post. In one of his many recent “Web 2.0 is a bubble” posts, though, he did at least differentiate between low-value pages like social networking dashboards where people will actively avoid intrusion, and the classic, high-value online services that get consumers with intent near the business end of the buy cycle. Let’s not throw out the baby with the bathwater.

By: Chris Clarke

Chris Clarke — Sun, 11 Nov 2007 16:25:44 +0000

Of course there will be a bubble - isn’t there one now? I think it’s more a matter of when will the bubble burst. When MySpace went for almost $600 million the alarm bells started going off - and that was over a year ago. Now Facebook is valued at $15 billion. It’s amazing how much people are willing to pay for a shot at grabbing people’s attention. It will be interesting to see what the next year looks like.

By: Will there be a bubble for Web 2.0? — Biography. writers and their biography

Fri, 09 Nov 2007 06:56:36 +0000

[...] Lately, although supremely busy with client work, an upcoming move, and speaking engagement at the beginning of December, there has been something nagging at me about all the hype surrounding new social media and networking sites. To tell the truth, its been on my radar for over a year, however, Im never one to cry wolf. But at this point, its really starting to concern me. How can consumer-generated content sites that dont have a revenue model, outside of advertising source: Will there be a bubble for Web 2.0?, Wildfire Strategic Marketing | (3i) marketing innovation, strategy and integration blog [...]