Comments on: WOM vs Advertising, or, it’s always been about integration

By: Ya-Chi Kao’s PRblog » Word Of Mouth (WOM)

Ya-Chi Kao’s PRblog » Word Of Mouth (WOM) — Tue, 19 Feb 2008 19:38:23 +0000

[...] 2. Wildfire Strategic Marketing | (3i) marketing innovation, strategy and integration blog (2008) [on line] WOM vs Advertising, or, it‚Äôs always been about integration. Available at: http://3i.wildfirestrategy.com/2008/01/29/wom-vs-advertising-or-its-always-been-about-integration/ [Accessed 18th February 2008] [...]

By: Ellen

Ellen — Sat, 16 Feb 2008 21:32:28 +0000

Integration is a complex concept in todays setting where high specialties tend to win the wax for their tidy organization. Would you agree?

By: r,surefirewealth.com

r,surefirewealth.com — Tue, 05 Feb 2008 14:13:20 +0000

Hi I happen to drop by your blog site and your topic kindled my curiosity. I am an advertising practitioner from the Philippines and I would like to say that I totally agree with you. WOM might be the most effective advertising material out there but still should be heavily backed up by traditional advertising methods. As customers see a certain product‚Äôs advertisements, referrals or ‚ÄúWOM staments‚Äù is backed up.

By: Scott Pearson

Scott Pearson — Wed, 30 Jan 2008 09:20:42 +0000

Thanks for this, an excellent perspective, for a different take on this you might find Duncan Brown‚Äôs new book - http://www.influencermarketingbook.com/ an insightful read.