Comments on: SMPRs: Who’s paying attention? Who should be?

By: radical trust: SMPR Year Two. What’s Hot, What’s the Bother?

radical trust: SMPR Year Two. What’s Hot, What’s the Bother? — Wed, 08 Oct 2008 15:58:23 +0000

[...] of SMPRs over the last year. The comments/no comments debate still has traction in this space. Tamera Kremer raises a call for better SEO in SMPR development. Others claim that the general public is not the [...]

By: Chris Parandian

Chris Parandian — Thu, 26 Jun 2008 13:55:56 +0000

Tamera,

Just found your blog via some of your recent comments on the buzz bin.

Great stuff…

Best, Chris

By: Eric Eggertson

Eric Eggertson — Fri, 13 Jun 2008 15:45:33 +0000

Great post Tamera. I found your blog via DoctorJones and the Twitterstream.

Shel Holtz has a good post pondering whether things would have gone better if the SMPR had launched with the name Social Media Press Kit. His premise: the “news release” has such a mediocre reputation, we shouldn’t have borrowed trouble by acquiring the negatives of the name.

By: Michael Cayley

Michael Cayley — Tue, 03 Jun 2008 14:19:02 +0000

This is getting a “fwd all” from me.

By: Marc Hill

Marc Hill — Wed, 30 Apr 2008 11:50:50 +0000

A fantastic read. It really illustrates that the rest of the world has yet to catch up to the pioneers of social media and that email is far from dead (despite predictions otherwise).
I know you have said it before, tools do not equal community. The SMPR is just another tool for practitioners, something for us to keep working on until we get it right for the communities we want to reach.

By: collin

collin — Mon, 28 Apr 2008 17:54:15 +0000

Very good post!

You are dead on about everything here Tamera. There is more icing than cake in the Social Media Press Release world right now.

A couple of other insights I can offer from the social media press releases we are doing with ford at ford.digitalsnippets.com

1: Launching breaking news with SMPRs is not very effective. Just like any other social media property, you have to earn readership before you can break anything big.

2: Just like Press Releases are not journalism, social media press releases are not blogging. It is important to remember what it is you are trying to do. Are you the content provider? Or do you provide a source for the content providers?

3. In my findings, SEO is not that important for SMPRs. Your target is digital influencer with SMPRs, not direct to audience. (see point 2)In my practical experience, the more people you pull away from your influencer, the less likely they will disseminate your content in the future. Why would they if you have become a competitor to their readership? Instead, find a way to promote your stories that are used on third party blogs. Perhaps you can create a digg account for your client, and digg all posts that use your content… this will give them some link love, and make them aware that you been listening to their interpretations of your source content. That closes a loop with google juice for all. ;-)

By: links for 2008-04-28 « media mindshare: news media, technology & public relations

Mon, 28 Apr 2008 16:49:09 +0000

[...] SMPRs: Who’s paying attention? Who should be? Hat tip to David Jones for pointer to this post on recent PR Week study. [...]

By: Colin McKay

Colin McKay — Sat, 26 Apr 2008 20:30:37 +0000

Waaaaaiitttt a minute! Why doesn’t my agency point out the inherent weakness in the hosted SMPR solution?

;-)

By: Shey

Shey — Thu, 24 Apr 2008 20:58:31 +0000

I see, sounds like it needs a framework/methodology and not just a template. Thanks for the info!

By: tamera

tamera — Thu, 24 Apr 2008 19:47:50 +0000

@shey thanks!

There is one standard template that SHIFT originally developed and has since updated, but there was never complete agreement on it I don’t think, and I know a SM agency developed their own platform which is different from SHIFTs original premise.

Also, the template itself really only addressed what tools should be used (i.e. Flickr images, delicious links, etc.) and how the content should be laid out vs. how it should be integrated within the over-arching brand & communication strategy, or, even within the context of the web in general in my view.

@sulemaan much appreciated!