Comments on: Recognizing the need for benchmarks in social media measurement http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/ innovate. integrate. ignite. Wed, 20 Aug 2008 14:05:44 +0000 http://wordpress.org/?v=2.5.1 By: Urs E. Gattiker http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/#comment-195217 Urs E. Gattiker Mon, 18 Aug 2008 21:41:33 +0000 http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/#comment-195217 Dear Tamera I wished I could have read what you guys & gals concluded at the roundtable. In the meantime, you can benchmark social media and impact using http://My.ComMetrics.com we are in a private alpha but if you give me a shout, you can test-drive the web-based dashboard/software. Greetings from sunny Zurich Dear Tamera

I wished I could have read what you guys & gals concluded at the roundtable.

In the meantime, you can benchmark social media and impact using http://My.ComMetrics.com we are in a private alpha but if you give me a shout, you can test-drive the web-based dashboard/software.

Greetings from sunny Zurich

]]> By: MESH, UnMESH - the danger of social capital « Social Capital Value Add http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/#comment-147864 MESH, UnMESH - the danger of social capital « Social Capital Value Add Thu, 05 Jun 2008 21:45:37 +0000 http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/#comment-147864 [...] consistent was fun.  David Jones & I connected through our ‘hood.  I am worried. Tamara Kremer might be more fun than me and Collin Douma has already taken the “Johnny Cash of social [...] [...] consistent was fun.  David Jones & I connected through our ‘hood.  I am worried. Tamara Kremer might be more fun than me and Collin Douma has already taken the “Johnny Cash of social [...]

]]> By: Michael Cayley http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/#comment-146788 Michael Cayley Tue, 03 Jun 2008 14:02:13 +0000 http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/#comment-146788 Tamera, Good to meet you at the Roundtable. I am worried. You seem to be more fun than I am. I agree that brand still matters, what has changed is the mar-com mix. Broadcast is still the dominant form of media. But social media is quickly emerging and it will overtake broadcast as the most important form. Whereas corps could rent or buy broadcast media with great flexibility, transmitting their brand via social media is a function of social capital. So I believe that the nature of brands must also change to make them more finadable and shareable (as your describe in your post re: social media news release), so corps would be well served by developing the concept of memetic branding. I have proposed to expand on all of this in a changethis manifesto which is up for voting until June 19th at: http://www.changethis.com/proposals/1279 I hope that you will support it. Tamera,

Good to meet you at the Roundtable. I am worried. You seem to be more fun than I am.

I agree that brand still matters, what has changed is the mar-com mix. Broadcast is still the dominant form of media. But social media is quickly emerging and it will overtake broadcast as the most important form.

Whereas corps could rent or buy broadcast media with great flexibility, transmitting their brand via social media is a function of social capital.

So I believe that the nature of brands must also change to make them more finadable and shareable (as your describe in your post re: social media news release), so corps would be well served by developing the concept of memetic branding.

I have proposed to expand on all of this in a changethis manifesto which is up for voting until June 19th at: http://www.changethis.com/proposals/1279

I hope that you will support it.

]]> By: Marcel LeBrun http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/#comment-141096 Marcel LeBrun Mon, 19 May 2008 20:22:58 +0000 http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/#comment-141096 Tamera, I look forward to meeting you at the Roundtable and hearing more of your thoughts. I am sure it will be a very interesting discussion. Marcel Tamera,
I look forward to meeting you at the Roundtable and hearing more of your thoughts. I am sure it will be a very interesting discussion.
Marcel

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