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	<title>Comments on: Should internal brand advocates truly be themselves online?</title>
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	<link>http://3i.wildfirestrategy.com/2008/08/should-internal-brand-advocates-truly-be-themselves-online/</link>
	<description>innovate. integrate. ignite.</description>
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		<title>By: gregorylent</title>
		<link>http://3i.wildfirestrategy.com/2008/08/should-internal-brand-advocates-truly-be-themselves-online/comment-page-1/#comment-208846</link>
		<dc:creator>gregorylent</dc:creator>
		<pubDate>Tue, 02 Sep 2008 15:26:23 +0000</pubDate>
		<guid isPermaLink="false">http://3i.wildfirestrategy.com/?p=210#comment-208846</guid>
		<description>most people in marketing, advertising, and pr are so disconnected from truth that the general public discounts most of what they say.  so, moot point.</description>
		<content:encoded><![CDATA[<p>most people in marketing, advertising, and pr are so disconnected from truth that the general public discounts most of what they say.  so, moot point.</p>
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		<title>By: David Jones</title>
		<link>http://3i.wildfirestrategy.com/2008/08/should-internal-brand-advocates-truly-be-themselves-online/comment-page-1/#comment-208317</link>
		<dc:creator>David Jones</dc:creator>
		<pubDate>Tue, 02 Sep 2008 04:03:53 +0000</pubDate>
		<guid isPermaLink="false">http://3i.wildfirestrategy.com/?p=210#comment-208317</guid>
		<description>I&#039;m with you Tamera.  If you are identified with a brand, you represent that brand in whatever interaction you have with your circle of friends or your social media following.  

Twitter throws things out of whack.  On blogs, you can easily have a disclaimer/disclosure statement and even link to your organization&#039;s online policies.  On my blog I have a clear statement of where I work and that the blog is my own opinion and not those of my employer.  However, I&#039;m still held to the firm&#039;s online policies for anything I do online.

Though it isn&#039;t necessarily a part of my online persona that I broadcast, I am mindful that I&#039;m representing my firm and my actions may have an impact on attracting clients and employees in either positive or negative ways.</description>
		<content:encoded><![CDATA[<p>I&#8217;m with you Tamera.  If you are identified with a brand, you represent that brand in whatever interaction you have with your circle of friends or your social media following.  </p>
<p>Twitter throws things out of whack.  On blogs, you can easily have a disclaimer/disclosure statement and even link to your organization&#8217;s online policies.  On my blog I have a clear statement of where I work and that the blog is my own opinion and not those of my employer.  However, I&#8217;m still held to the firm&#8217;s online policies for anything I do online.</p>
<p>Though it isn&#8217;t necessarily a part of my online persona that I broadcast, I am mindful that I&#8217;m representing my firm and my actions may have an impact on attracting clients and employees in either positive or negative ways.</p>
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		<title>By: Chris Heuer</title>
		<link>http://3i.wildfirestrategy.com/2008/08/should-internal-brand-advocates-truly-be-themselves-online/comment-page-1/#comment-208080</link>
		<dc:creator>Chris Heuer</dc:creator>
		<pubDate>Mon, 01 Sep 2008 23:14:51 +0000</pubDate>
		<guid isPermaLink="false">http://3i.wildfirestrategy.com/?p=210#comment-208080</guid>
		<description>Sorry Tamera, I saw it posted, sent someone there and they told me it wasnt - missed the comment moderation notice on the first one but saw it on the 2nd - my main concern was to collect the thoughts i was trying to get out not your moderation - just hate losing things I write - this is one of those complicated subjects, would like a day or two to really respond more deeply but there just isnt the time to drop everything and jump into the fray fully at the moment

Chris</description>
		<content:encoded><![CDATA[<p>Sorry Tamera, I saw it posted, sent someone there and they told me it wasnt &#8211; missed the comment moderation notice on the first one but saw it on the 2nd &#8211; my main concern was to collect the thoughts i was trying to get out not your moderation &#8211; just hate losing things I write &#8211; this is one of those complicated subjects, would like a day or two to really respond more deeply but there just isnt the time to drop everything and jump into the fray fully at the moment</p>
<p>Chris</p>
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		<title>By: tamera</title>
		<link>http://3i.wildfirestrategy.com/2008/08/should-internal-brand-advocates-truly-be-themselves-online/comment-page-1/#comment-207780</link>
		<dc:creator>tamera</dc:creator>
		<pubDate>Mon, 01 Sep 2008 18:34:53 +0000</pubDate>
		<guid isPermaLink="false">http://3i.wildfirestrategy.com/?p=210#comment-207780</guid>
		<description>Chris, I did not delete your comment as you can see. It went to moderation as all comments do when the individual has not posted before. I do not moderate on content.  Since today is a holiday and I am out and about I just approved from my blackberry. Thanks for giving me the benefit of the doubt.

Tamera</description>
		<content:encoded><![CDATA[<p>Chris, I did not delete your comment as you can see. It went to moderation as all comments do when the individual has not posted before. I do not moderate on content.  Since today is a holiday and I am out and about I just approved from my blackberry. Thanks for giving me the benefit of the doubt.</p>
<p>Tamera</p>
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		<title>By: Chris Heuer</title>
		<link>http://3i.wildfirestrategy.com/2008/08/should-internal-brand-advocates-truly-be-themselves-online/comment-page-1/#comment-207731</link>
		<dc:creator>Chris Heuer</dc:creator>
		<pubDate>Mon, 01 Sep 2008 17:33:38 +0000</pubDate>
		<guid isPermaLink="false">http://3i.wildfirestrategy.com/?p=210#comment-207731</guid>
		<description>just curious if you deleted my comment, and if so, why? its your blog, you can do whatever you want, but I am just surprised.  If you have it still, would you please forward to me so I can post onto my own site as I dont have a copy of it and spent a lot of time writing it and editing it....</description>
		<content:encoded><![CDATA[<p>just curious if you deleted my comment, and if so, why? its your blog, you can do whatever you want, but I am just surprised.  If you have it still, would you please forward to me so I can post onto my own site as I dont have a copy of it and spent a lot of time writing it and editing it&#8230;.</p>
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		<title>By: Chris Heuer</title>
		<link>http://3i.wildfirestrategy.com/2008/08/should-internal-brand-advocates-truly-be-themselves-online/comment-page-1/#comment-207704</link>
		<dc:creator>Chris Heuer</dc:creator>
		<pubDate>Mon, 01 Sep 2008 15:52:04 +0000</pubDate>
		<guid isPermaLink="false">http://3i.wildfirestrategy.com/?p=210#comment-207704</guid>
		<description>As I read the amandas&#039; letter to the execs at Dell, it seems the real problem they are having is that they are not being invited to the party - this makes it clearly about them and their personal dismay at not being treated well.  Clearly they are not being treated well because they are trolls and could not even prove that they are indeed shareholders to be listened to.  This is all about a personal attack where Amanda is literally trying to get Richard fired.  Where are the real points that make this about whether Richard represented the brand appropriately? What actions are being called into question? I don&#039;t want to read through all the trash the cowards are spewing to find out, so I would appreciate it if someone could point out what exactly Richard supposedly did wrong.

That said, there is actually an issue to discuss here.

Are we allowed to be humans, or we really supposed to be cogs in a machine?  Are we allowed free will or are we supposed to be subservient to our corporate overlords?  The same people who want us to be working from home in the off hours, who gave us a blackberry so we will never be out of touch can not now say, so we have overtaken your life and your time, so you must always behave as I dictate.  Of course, they could, and we would just have the choice as to whether or not to take it.

Do I want airforce pilots to be this way? neurosurgeons? constitutional lawyers? I don&#039;t think so, but I do respect their humanity.  What is the degree to which the level of responsibility comes to play here? The answer, it is all situational.

A PR person engaged in social media on behalf of a brand is their own voice first despite clearly being a rep of the brand.  They must each balance out the issues and come to their own conclusions of what is appropriate and what is not.  If they cross an unseen line and their employers deem it so offensive that they choose to fire them, so be it.  We are all responsible for ourselves it would seem, unless of course you meet an anonymous troll who has an axe to grind, who doesnt want to give up control of the blessed PR message and has emotional baggage preventing them from proper social interactions...

I side with our humanity, and all the messiness that we have to deal with as a result... even in dealing with Amanda and whatever terrible personal thing happened to them in order to think this way.  I have true compassion for them as I have published previously - that is why I just leave them alone and dont talk to them anymore, though I do get a great laugh everytime they remind me of some great national spumoni day in an effort to personally attack my health/weight and demean me and my public reputation.

PS - Core Reid +++

PPS - OMG, lets be clear, this is someone who not only didnt see Dell&#039;s customer service as a problem, but publicly defended them? So let me get this straight, people aren&#039;t allowed to be human, and when companies are screwing up, its ok, so long as they get to keep their control and no individual voice should rise up to complain - now I see the problem, Amanda thinks the world of business is perfect as it is and is resistant to changes (for the better at least)</description>
		<content:encoded><![CDATA[<p>As I read the amandas&#8217; letter to the execs at Dell, it seems the real problem they are having is that they are not being invited to the party &#8211; this makes it clearly about them and their personal dismay at not being treated well.  Clearly they are not being treated well because they are trolls and could not even prove that they are indeed shareholders to be listened to.  This is all about a personal attack where Amanda is literally trying to get Richard fired.  Where are the real points that make this about whether Richard represented the brand appropriately? What actions are being called into question? I don&#8217;t want to read through all the trash the cowards are spewing to find out, so I would appreciate it if someone could point out what exactly Richard supposedly did wrong.</p>
<p>That said, there is actually an issue to discuss here.</p>
<p>Are we allowed to be humans, or we really supposed to be cogs in a machine?  Are we allowed free will or are we supposed to be subservient to our corporate overlords?  The same people who want us to be working from home in the off hours, who gave us a blackberry so we will never be out of touch can not now say, so we have overtaken your life and your time, so you must always behave as I dictate.  Of course, they could, and we would just have the choice as to whether or not to take it.</p>
<p>Do I want airforce pilots to be this way? neurosurgeons? constitutional lawyers? I don&#8217;t think so, but I do respect their humanity.  What is the degree to which the level of responsibility comes to play here? The answer, it is all situational.</p>
<p>A PR person engaged in social media on behalf of a brand is their own voice first despite clearly being a rep of the brand.  They must each balance out the issues and come to their own conclusions of what is appropriate and what is not.  If they cross an unseen line and their employers deem it so offensive that they choose to fire them, so be it.  We are all responsible for ourselves it would seem, unless of course you meet an anonymous troll who has an axe to grind, who doesnt want to give up control of the blessed PR message and has emotional baggage preventing them from proper social interactions&#8230;</p>
<p>I side with our humanity, and all the messiness that we have to deal with as a result&#8230; even in dealing with Amanda and whatever terrible personal thing happened to them in order to think this way.  I have true compassion for them as I have published previously &#8211; that is why I just leave them alone and dont talk to them anymore, though I do get a great laugh everytime they remind me of some great national spumoni day in an effort to personally attack my health/weight and demean me and my public reputation.</p>
<p>PS &#8211; Core Reid +++</p>
<p>PPS &#8211; OMG, lets be clear, this is someone who not only didnt see Dell&#8217;s customer service as a problem, but publicly defended them? So let me get this straight, people aren&#8217;t allowed to be human, and when companies are screwing up, its ok, so long as they get to keep their control and no individual voice should rise up to complain &#8211; now I see the problem, Amanda thinks the world of business is perfect as it is and is resistant to changes (for the better at least)</p>
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		<title>By: David Reich</title>
		<link>http://3i.wildfirestrategy.com/2008/08/should-internal-brand-advocates-truly-be-themselves-online/comment-page-1/#comment-205465</link>
		<dc:creator>David Reich</dc:creator>
		<pubDate>Sat, 30 Aug 2008 19:36:25 +0000</pubDate>
		<guid isPermaLink="false">http://3i.wildfirestrategy.com/?p=210#comment-205465</guid>
		<description>I haven&#039;t been following the discussion on Twitter, and I don&#039;t care to.  I do think, however, that a blogger or Twitterer using what&#039;s clearly a company identification does have a responsibility to represent his or her employer well.  That doesn&#039;t mean the person must be devoid of personality or not express his views on issues.  

The employer should define whatever limits they feel they want to impose -- possibly no support or putting down of a political candidate, for example, or no viewpoint on abortion or gun control or the war.  That&#039;s up to the company, in my opinion.

The employee should still be free to express his or her unfettered views on his own personal blog or twitter.

But if I were a marketing or communications head at a large company where people are participating in social media, I&#039;d be sure to lay out some guidelines.  Depending on that particular company&#039;s corporate culture, the guidelines might be very loose or very tight.  The company has a right and an obligation to protect its brand and reputation.</description>
		<content:encoded><![CDATA[<p>I haven&#8217;t been following the discussion on Twitter, and I don&#8217;t care to.  I do think, however, that a blogger or Twitterer using what&#8217;s clearly a company identification does have a responsibility to represent his or her employer well.  That doesn&#8217;t mean the person must be devoid of personality or not express his views on issues.  </p>
<p>The employer should define whatever limits they feel they want to impose &#8212; possibly no support or putting down of a political candidate, for example, or no viewpoint on abortion or gun control or the war.  That&#8217;s up to the company, in my opinion.</p>
<p>The employee should still be free to express his or her unfettered views on his own personal blog or twitter.</p>
<p>But if I were a marketing or communications head at a large company where people are participating in social media, I&#8217;d be sure to lay out some guidelines.  Depending on that particular company&#8217;s corporate culture, the guidelines might be very loose or very tight.  The company has a right and an obligation to protect its brand and reputation.</p>
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		<title>By: NotAmandaChapel</title>
		<link>http://3i.wildfirestrategy.com/2008/08/should-internal-brand-advocates-truly-be-themselves-online/comment-page-1/#comment-204642</link>
		<dc:creator>NotAmandaChapel</dc:creator>
		<pubDate>Sat, 30 Aug 2008 00:11:24 +0000</pubDate>
		<guid isPermaLink="false">http://3i.wildfirestrategy.com/?p=210#comment-204642</guid>
		<description>@tamera, thanks for allowing what is an anonymous post.

My point is that the only winner in a discussion about issues raised by a troll is the troll itself.
I&#039;m sure whoever is putting on the tatty Amanda Chapel costume these days would delighted to think they&#039;d sparked a serious discussion among real people.
That is after all, part of the point -- to hide behind a pseudonym, spout contentious views and hope someone bites.  They&#039;re not interested in the point itself, just the debate (and the bigger the better).  Getting real people to express their personal views in response is the fuel that keeps a troll going.
There is no real issue of personal vs professional blurring here worth discussing -- and Amanda Chapel is just having fun making people chase their tails.
But then of course people should give no more credence to my opinion on-line than any other troll.</description>
		<content:encoded><![CDATA[<p>@tamera, thanks for allowing what is an anonymous post.</p>
<p>My point is that the only winner in a discussion about issues raised by a troll is the troll itself.<br />
I&#8217;m sure whoever is putting on the tatty Amanda Chapel costume these days would delighted to think they&#8217;d sparked a serious discussion among real people.<br />
That is after all, part of the point &#8212; to hide behind a pseudonym, spout contentious views and hope someone bites.  They&#8217;re not interested in the point itself, just the debate (and the bigger the better).  Getting real people to express their personal views in response is the fuel that keeps a troll going.<br />
There is no real issue of personal vs professional blurring here worth discussing &#8212; and Amanda Chapel is just having fun making people chase their tails.<br />
But then of course people should give no more credence to my opinion on-line than any other troll.</p>
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		<title>By: tamera</title>
		<link>http://3i.wildfirestrategy.com/2008/08/should-internal-brand-advocates-truly-be-themselves-online/comment-page-1/#comment-204610</link>
		<dc:creator>tamera</dc:creator>
		<pubDate>Fri, 29 Aug 2008 23:22:02 +0000</pubDate>
		<guid isPermaLink="false">http://3i.wildfirestrategy.com/?p=210#comment-204610</guid>
		<description>@NotAmandaChapel 

Thanks for dropping by. It&#039;s been made quite clear this post is not about Amanda Chapel. Did you have any thoughts on the issues and ideas that myself and others have brought up here or were you merely interested in trolling yourself in this thread?</description>
		<content:encoded><![CDATA[<p>@NotAmandaChapel </p>
<p>Thanks for dropping by. It&#8217;s been made quite clear this post is not about Amanda Chapel. Did you have any thoughts on the issues and ideas that myself and others have brought up here or were you merely interested in trolling yourself in this thread?</p>
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		<title>By: NotAmandaChapel</title>
		<link>http://3i.wildfirestrategy.com/2008/08/should-internal-brand-advocates-truly-be-themselves-online/comment-page-1/#comment-204606</link>
		<dc:creator>NotAmandaChapel</dc:creator>
		<pubDate>Fri, 29 Aug 2008 23:19:36 +0000</pubDate>
		<guid isPermaLink="false">http://3i.wildfirestrategy.com/?p=210#comment-204606</guid>
		<description>Let&#039;s get this straight. &#039;Amanda Chapel&#039; is not a real person, it&#039;s a character for a discredited on-line troll.  
There&#039;s little to be gained by engaging with a troll or debating -- the trolling is the point.</description>
		<content:encoded><![CDATA[<p>Let&#8217;s get this straight. &#8216;Amanda Chapel&#8217; is not a real person, it&#8217;s a character for a discredited on-line troll.<br />
There&#8217;s little to be gained by engaging with a troll or debating &#8212; the trolling is the point.</p>
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