Comments on: Integrating social feedback long-term within the organization is a must http://3i.wildfirestrategy.com/2009/02/integrating-social-feedback-long-term-within-the-organization-is-a-must/ innovate. integrate. ignite. Thu, 07 Jan 2010 01:27:35 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Sharon Wilson http://3i.wildfirestrategy.com/2009/02/integrating-social-feedback-long-term-within-the-organization-is-a-must/comment-page-1/#comment-330585 Sharon Wilson Fri, 27 Mar 2009 00:07:24 +0000 http://3i.wildfirestrategy.com/?p=223#comment-330585 “Social media” is not just about one person, or even a dozen, within a company, it’s about a shift in how you interact *as a whole* with your customers. I love this quote. Wish more execs could read and fully understand it. “Social media” is not just about one person, or even a dozen, within a company, it’s about a shift in how you interact *as a whole* with your customers.

I love this quote. Wish more execs could read and fully understand it.

]]> By: 10 things to remember for social media success | Brandsential http://3i.wildfirestrategy.com/2009/02/integrating-social-feedback-long-term-within-the-organization-is-a-must/comment-page-1/#comment-318117 10 things to remember for social media success | Brandsential Thu, 19 Feb 2009 20:23:25 +0000 http://3i.wildfirestrategy.com/?p=223#comment-318117 [...] mix. It should not be thought of as standing alone, or as a replacement to current initiatives (see excellent post by [...] [...] mix. It should not be thought of as standing alone, or as a replacement to current initiatives (see excellent post by [...]

]]> By: Kyra http://3i.wildfirestrategy.com/2009/02/integrating-social-feedback-long-term-within-the-organization-is-a-must/comment-page-1/#comment-317860 Kyra Wed, 18 Feb 2009 15:55:00 +0000 http://3i.wildfirestrategy.com/?p=223#comment-317860 Awesome post (even if posted unnervingly early in the day). Empowering people in customer service is one of the most important things an organization can do whether they are engaged in the social media space or not. In another lifetime, I worked for Blackcomb Mountain (Intrawest) and was blown away by their approach and commitment to empowering their employees at every level. Even though I was working in an un-glamorous frontline role, I was given the power to make someone's day in any way I saw fit. Having a bad day on the slopes? Lunch is on us. I didn't have to transfer them to another department to fix a problem - I could just make it so. Imagine how much more useful this could be to a CSR you get on the phone when you're having a banking issue and not a skiing issue. Awesome post (even if posted unnervingly early in the day). Empowering people in customer service is one of the most important things an organization can do whether they are engaged in the social media space or not. In another lifetime, I worked for Blackcomb Mountain (Intrawest) and was blown away by their approach and commitment to empowering their employees at every level. Even though I was working in an un-glamorous frontline role, I was given the power to make someone’s day in any way I saw fit. Having a bad day on the slopes? Lunch is on us. I didn’t have to transfer them to another department to fix a problem – I could just make it so.

Imagine how much more useful this could be to a CSR you get on the phone when you’re having a banking issue and not a skiing issue.

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