http://3i.wildfirestrategy.com/2009/04/social-media-is-one-piece-of-your-marketing-pie/ innovate. integrate. ignite. Thu, 07 Jan 2010 01:27:35 -0500 http://wordpress.org/?v=2.8.4 hourly 1 http://3i.wildfirestrategy.com/2009/04/social-media-is-one-piece-of-your-marketing-pie/comment-page-1/#comment-346938 Tom Sat, 18 Apr 2009 20:27:46 +0000 http://3i.wildfirestrategy.com/?p=230#comment-346938 Truer words have not been spoken. All to often these days we see clients wanting to jump in with the latest craze (think Twitter) when none of their target market are on Twitter. Social Media Consultants must first assess the target market and where they "hang out" online before proposing a medium for interaction. Jumping in will only lead to resources being over stretched and the target market missed. Truer words have not been spoken. All to often these days we see clients wanting to jump in with the latest craze (think Twitter) when none of their target market are on Twitter. Social Media Consultants must first assess the target market and where they “hang out” online before proposing a medium for interaction. Jumping in will only lead to resources being over stretched and the target market missed.

]]>