Comments on: Integration is more than a buzz-word http://3i.wildfirestrategy.com/2009/09/integration-is-more-than-a-buzz-word/ innovate. integrate. ignite. Thu, 07 Jan 2010 01:27:35 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Parker http://3i.wildfirestrategy.com/2009/09/integration-is-more-than-a-buzz-word/comment-page-1/#comment-401626 Parker Tue, 15 Sep 2009 20:55:43 +0000 http://3i.wildfirestrategy.com/?p=246#comment-401626 Funny timing with this post - I'm in the middle of creating a presentation called "Integrating Social Media with Traditional Media" for a conference in a couple of weeks. I think you're right in saying that integration is probably a buzzword these days, and that people aren't really doing it. Yes, they have set up a fancy new social media site and mention it in their TV commercial, but that doesn't mean the two are integrated. One of the most important aspects to consider is, as you said, "Who are your stakeholders and what are their pain and joy points?" If doesn't matter if you're integrating your communications strategy if you aren't reaching to or speaking to these stakeholders. -Parker PS: I might steal a few of your points here for my presentation ;-) Funny timing with this post – I’m in the middle of creating a presentation called “Integrating Social Media with Traditional Media” for a conference in a couple of weeks.

I think you’re right in saying that integration is probably a buzzword these days, and that people aren’t really doing it. Yes, they have set up a fancy new social media site and mention it in their TV commercial, but that doesn’t mean the two are integrated.

One of the most important aspects to consider is, as you said, “Who are your stakeholders and what are their pain and joy points?” If doesn’t matter if you’re integrating your communications strategy if you aren’t reaching to or speaking to these stakeholders.

-Parker

PS: I might steal a few of your points here for my presentation ;-)

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