Comments on: Social Communications is NOT Digital Expertise http://3i.wildfirestrategy.com/2009/09/social-communications-is-not-digital-expertise/ innovate. integrate. ignite. Sun, 26 Dec 2010 00:26:01 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Beth Harte http://3i.wildfirestrategy.com/2009/09/social-communications-is-not-digital-expertise/comment-page-1/#comment-401138 Beth Harte Wed, 02 Sep 2009 20:02:51 +0000 http://3i.wildfirestrategy.com/?p=244#comment-401138 Tamera, thanks for making this distinction! I have often said that marketers need to be integrated in their experience (and thinking!) and this is another great reason why. I know so few marketers that actually understand the digital landscape and yet are great communicators (I've also seen the opposite...and probably more so!). Successful social media in business relies on both digital experience (maybe not expertise always) AND social communications. Beth Harte Community Manager, MarketingProfs @bethharte Tamera, thanks for making this distinction! I have often said that marketers need to be integrated in their experience (and thinking!) and this is another great reason why. I know so few marketers that actually understand the digital landscape and yet are great communicators (I’ve also seen the opposite…and probably more so!).

Successful social media in business relies on both digital experience (maybe not expertise always) AND social communications.

Beth Harte
Community Manager, MarketingProfs
@bethharte

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