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Tate’s “Your Collection” = brilliant

What can I say, this campaign from Britain’s Tate Museum is brilliant on so many levels. The concept is a simple one, yet the complexity is there in the seamless mix of culture, mood, uniqueness, individuality, and history. Essentially you are the curator of your own exhibit. You can call it whatever you wish and have it represent a mood, an ambition, a style, etc. The Tate encourages you to tell a short story that links the 6 images you’ve chosen for your collection which really brings cultural appreciation directly into the self. Beautiful.

To encourage spreading the word and longevity, “your collections” are available to print or send to a friend.

Excellent job, I love it. I’m off to create a few of my own… drop a line & I’ll email you my “Inspiration for Blogging Collection” soon to be created one ;)

[H/T - Three Minds]

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Amnesty’s exceptional and innovative creative

Check out this extraordinary new outdoor campaign developed by Walker Werbeagentur Zuerich for Amnesty International, Switzerland. It’s provocative, stunning visually and brings their cause directly into your environment. I don’t know if I’ve ever seen a better use of outdoor media.

The campaign tag is “It’s not happening here but it’s happening now” and portrays human rights issues from countries such as Iraq, China, and Sudan.

The only thing missing is their website URL so the people who are motivated by this campaign remember they can do something to help.

[H/T Three Minds @ Organic]

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Gore and MySpace: If you ‘invented’ the internet you’d use MyS too

Al Gore is making waves these days. Seems like everytime you turn around, there he is. SNL, Wired, Sundance, and now MySpace.

Gore & Paramount Classics announced a broad partnership with social networking site MySpace to promote his documentary “An Inconvenient Truth” and promote activism with regards to global warming and climate change.

The partnership, as well as the totality of the marketing campaign surrounding the film, is a window into how non-profits (and business) can participate in an established online community, or social network, and engage in a conversation, provide rich content and value, and leverage multiple channels to build on each other… and remain true to the unique atributes of each of them.

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“Can Web 2.0 Change the World?” – mesh panel day 1

As promised, although later than planned, a synopsis of the wonderful social responsibility panel at the mesh conference on Monday.

The panel, moderated by Tyler Hamilton of the Toronto Star, featured Tom Williams of givemeaning.com, Dave Pollard & George Irish of Amnesty. The topic, albeit a lofty one, was well covered in the lively discussion between the passionate and engaged group.

It was a thought provoking conversation that had social responsibility themes, but consistent truth about human nature and community interactions.

Click to continue reading ““Can Web 2.0 Change the World?” – mesh panel day 1″

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