[cross-posted from Teehan+Lax]

Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently using platforms such as Foursquare (the current market leader), and that the networks skew heavily male. They advise that brands that target young males experiment with the services and other brands adopt a “wait and see” approach.

I couldn’t disagree more. Here are my 5 reasons why it’s smart to start experimenting now.

1. First Movers.

There’s something to be said for getting a head start on your competition in the digital space. Brands like Starbucks, Dell, Pepsi, and Nike have all taken advantage of the emerging channels and reaped the rewards of building a strong early foundation with consumers.

While you should not rush into a new tool without understanding your strategic goals and how it integrates with your business objectives, experimenting with emerging technologies that are opt-in and potentially have a direct customer impact is smart.

When Facebook opened their gates to the general population in 2006 they had a small user base of university students. Four years later they are a behemoth. Twitter adoption rates have been increasing exponentially year over year since their launch in 2007 and the tool is now considered a “must use” for social business. Considering Foursquare launched about a year ago, can we expect to see the same type of growth curve as the early adopters begin to influence the early majority? (see “Crossing the Chasm” adoption curve)

2. Google. Facebook. Oh My.

Location-based services are not limited to the current apps we have been hearing about. Facebook has expressed they will add a location-based offering soon, Twitter has added “Tweet with your location” to their service, and the biggest news is that Google is adding a Places API to their eco-system, as well as adding LB data extensions to their mobile advertising product.

LBSN will become mainstream sooner rather than later, and it will be the big players, not the niche networks that will drive the adoption. Testing and learning now, before it becomes ubiquitous should be something on every marketers radar.

3. Data and utility.

There is an enormous amount of insightful and actionable data that can be gleaned about your customers and prospects from mobile & LBSNs. Eventually this data could be used to inform inventory control, staffing levels, consumer tastes and trends, etc. The data can also be used in loyalty programs, to identify influencers, test new products, and as real-time service focus groups.

Companies already testing the waters include:

Nike with True City; Starbucks with their Foursquare offers; The Pepsi mobile branded app; and the City of Chicago with their Tourism campaign.

4. Sales, Coupons, Offers, and more.

Part of the Forrester analysis identified that mobile couponing is widely successful with the users currently using the services, which is interesting as the base is primarily young males, not the average coupon-consuming demographic. Gone are the days of clipping coupons in the Sunday paper, now you can serve relevant offers and drive foot traffic and purchase directly to a mobile device. These offers are opt-in, and contextually relevant, not SMS spam. Testing offers, tips, and messaging via mobile should be on every retailers plan for the next year.

Of course one size doesn’t fit all and ensuring that your product or service fits within the make-up of the demographic, depending on service (existing or branded), is a must.

5. Mobile usage.

Of course mobile, and specifically smartphone, usage is soaring year over year. Ignoring mobile at this point is like ignoring the Internet in 2002 because broadband wasn’t prevalent yet.

Bottom line for marketers:

Experiment. See what fits, what your customers are looking for, and where you can add value. Don’t wait until it becomes mainstream, because that will be sooner than you think and you’ll be playing catch-up.

[photo credit: john weiss via Flickr]

A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects that RWW has covered, and Dave Stubbs has mentioned, among others, but what I feel is missing from the conversation is how it all started. My friend Leigh Himel deconstructed what the brief could have looked like, and I think it’s worth expanding on to describe how the campaign set the foundation for success.

It all started with the insight and a deep understanding of the market and the consumer.

The objective, as Leigh rightly points out, was to re-position and re-invigorate the brand.  To do this the team needed to understand the competitive landscape, the perspective consumers had of the brand, and the territory they had to play in. The market was saturated with female unfriendly AXE advertising, and as women are the primary consumers for male scent gifts, turning that into an advantage would have been mandatory for Old Spice.

With that as the starting point the Old Spice team (with a receptive client) decided to do the obvious: appeal to women without alienating men.

Old Spice cast the perfect actor for the new positioning. A former NFL player, a nice guy, and someone who wasn’t so perfect that men would feel threatened. Genius casting. Based on, I imagine, a perfect casting brief.

The next step was to create a seriously funny commercial that turned all the cliche’s of advertising and film on their heads. “Look at your man, now back at me”. “It’s now diamonds”. “I’m on a horse”. They made a commercial that was frankly better than 90% of the TV shows it appeared alongside. I first heard of it because my partner was watching TV and told me I had to see it. So what did I do? I went to YouTube and there it was. Word of mouth at it’s finest, but it would have been dead in the water if the team hadn’t thought to seed it online first.

They let that roll and roll it did. Everyone who saw the commercial started sharing it, and a character was born.

Now what to do with the follow up? The character was a success both online and offline and while they could continue to let it ride as a TV spot, the proof was there that they could take advantage of how much the spot resonated with the folks online.

The plan was to create a new TV spot, let that simmer for a bit and then pounce. The social media marketers did their homework and decided what the right outlets were to start spreading the character. The fact they took on 4Chan and won speaks volumes about how integrated and on the ball they were. While everyone talks about how they took over Twitter in a day, they really started seeding the campaign before that. They laid the groundwork. And it paid off. Big time.

It came on my radar with @jakrose tweeting that he’d received a video reply early Tuesday morning. “Fry it up and eat it down JakRose. Fry it up and eat it down.” The network effect took over and for the next two days it was all I cared about that was happening online. The social team did a brilliant job monitoring responses and working with the creatives to write compelling copy. They didn’t just target celebrities and “influencers” but responded to comments, Diggs, tweets and blog posts that they felt fit with the character as a whole. They were obviously fully immersed in the language and cadence of the social web because their video responses contained references only a geek would love (or get). They respected all the unwritten rules of the culture and tailored their responses to match the brand, and the mediums they were using.

They embraced the mash-ups and promoted them. They let the community roll with it. They poked fun at themselves (Old Spice responding to @isiahmustafa) And they set a time limit. Any longer than 2 days and it would have become tired. Any shorter and it would have been disappointing. The mash-ups continue to roll in, with the most recent being Mel Gibson calling the Old Spice Guy.

It was brilliance that came from the initial insights and work they did a couple of years ago. And deep understanding of how the social web works.

The challenge will be what they do next and if it moves the needle at the top of the purchase funnel (awareness & consideration). But I have faith, and am looking forward to every moment of it!

[Cross-posted from Teehan+Lax]

As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common theme we keep hearing is: who and where are people who want to communicate with us, and whom we should be listening to and focusing our content development on?

As part of the process we’ve developed for formulating a solid and sustainable social strategy for brands, we typically start with developing a Digital/ Social Persona to help guide the engagement and communications strategy. While Personas are common in advertising and UX circles, they are relatively unique within social media as most practitioners will just tell you to “start listening”. While this is absolutely key to understanding and getting involved, it doesn’t provide a roadmap for long-term planning and engagement.

A persona doesn’t replace interacting directly with your customers, however it does give brands an understanding of how their customers are using digital media in all its forms, how they are interacting and engaging with complementary brands, the types of content that resonate with them, and a sense of where the brand “fits” (or could fit) within their online life. It also clearly demonstrates where it falls down, or neglects an important aspect.

In our experience, having this information, backed by thorough data and research, immediately illustrates where traditional communications fall short and why they should invest in 1-to-1 interaction and content development to remain relevant. It also begins to start the process of thinking about what true integration and touchpoints mean on a larger level.

We have a system we use to develop these personas with both qualitative and quantitative research, and with each iteration or new project find new ways to get to know the “persona” of the composite individual we’re modeling. I have a firm belief that with the amount of data we are collectively collecting in the digital realm helping companies make sense of it all and truly understand who their customers and prospects are will become both easier and more difficult. :)

For my social media friends out there – what types of practices do you use to help your clients get to know their customer?

[photo credit: Rodrigo Rodrigo Rodrigo Rodrigo Rodrigo Rodrigo via Flickr]

It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s been fantastic & exciting being in the thick of it and running my own consultancy for the last 4 years. The last 24 months in particular have been a great journey as social networking tools have come of age rapidly. Seeing companies take the first steps in marketing and DWC (direct-with-consumer)/ social communications in this new hyper-connected reality has been a thrill to watch and participate in. Communications is changing, but at the same time the need for sound strategies, counsel and ideas remains as important as ever to navigate the waters and integrate properly. Social communications is not just outreach and PR; it is part of a larger digital experience with many touchpoints and needs based on standard business objectives.

I have of course focused on the strategy-side of the equation, and in analyzing changes in communications in the digital space. Another part of the digital coming-of-age is having brands move forward in usability and interaction in the online arena to take static, brochure-ware sites to robust, intuitive, user-centric places that continue to evolve and deliver results. Delivering rich creative experiences and personalized programs has started come into its own as clients are willing to invest more of their budget in new media as the value continues to be shown, and not being present becomes a competitive disadvantage. It’s been wonderful to see happen.

I truly believe that Experience touches *everything*: Interfaces, Interaction, Collaboration, Connection, Technology, Relationships, Creative, Information, Service, Engagement, Accessibility, Community…

Currently social media is on the cusp of becoming standard in anything digital, and incorporating digital and social communications with user experience design and solid, engaging creative/ content from the ground up is something I am truly excited about.

One of the best Experience Design agencies out there is Toronto-based Teehan+Lax, with a stellar and incredibly talented team of Associates and amazingly smart Partners (and I don’t just say so myself ;)): Geoff Teehan, Jon Lax, Jeremy Bell & my old partner-in-crime from my MacLaren McCann Interactive days on GM Canada, Dave Stubbs.

In my view, a combination of strategic planning, digital marketing, social communications and user-experience/ interaction design results in a truly robust, meaningful experience that is people-centric and grounded in *business reality*, including insights and analysis that will continue to drive innovation. It’s a natural extension of the way digital and social is moving: doing what’s best for business *and* the public, and doing it as a cohesive unit from ground zero.

Joining Teehan+Lax as Partner – Strategic Consulting makes perfect sense to me. Building this Group to aid clients in strategic business planning, including tapping into social media and mobile marketing & applications, is an exciting challenge, and my vision is to enable Teehan+Lax to provide sound business intelligence and planning capabilities, as a stand-alone offering, or fully integrated with their best-in-class user experience platform and program capabilities to drive business and communications results for clients.

I’m looking forward to the experience and the journey.

[the official press release will go out tomorrow & I'll update this post with the link... but we decided we'd let the social sphere get the scoop first :)]

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Some housekeeping:

- Wildfire SM will not be accepting new clients or projects, although I am happy to discuss new relationships with Teehan+Lax. Any existing relationships will be bound by the same terms as initially agreed to in the contract. If you have any questions give me a shout, I’m happy to talk.

- As of today the www.wildfirestrategy.com domain will re-direct to this blog. The blog will still remain (3i) innovate. integrate. ignite. Because that’s my philosophy towards marketing and it applies fully in this new context.

- This blog will change look and feel over the next couple of months, but everything feed related etc. will remain the same.

Being present online these days is standard for any company whose customers can be found in this medium, be it with a website, or taking it further to the social media space. One aspect that remains mandatory, no matter how big or how small you are participating is understanding and being actionable with your website analytics data. Your site data is different from conversational data which comes into play and is layered on when you get involved in the social web.

Setting up your analytics and determining what and how to measure is a key first step in managing your focus and presence in the digital space. Having a strategy in place for reviewing and incorporating the insights gleaned is a must. Doing so up-front will save money and effort in the long-term.

What are some of the things your data can teach you?

• What content are people the most focused on or drawn to? Does it align with your preconceptions of what was important? If not, what are you missing? How can you adapt? What can you do to increase engagement with the content you think should be a higher priority?

• Are there frequently specific areas of abandonment on your website? Why? Is it as simple as a 404 error, or more complex – heavy load time, unclear navigation, mis-labled content, etc.

• What content drives traffic but isn’t sticky? Review it with an open mind. Take off your marketing glasses and put on your consumer hat.

• Where is your traffic coming from? Links? Do you know who the people are who are advocating your content? Are you present where your content is being shared? Are you optimized to encourage sharing?

• What type of search engine traffic are you getting? Is it quality? Do you rank well for some terms and not for others? Are the engines indexing the pages the way you would want them to?

• What are some of the keywords that are driving the most traffic from search engines as well as from social networks? Are they what you anticipated? Do they align with your content and focus? What can you do to adjust?

Taking the time to set a strategy in place can provide a goldmine of actionable data and, if included in review cycles, can continue to be a road map to how your digital presence is managed, and can help refine and focus your marketing initiatives. It’s a must.

[photo credit: jef_safi via Flickr]

(hint, it’s not to validate the tool your consultant has chosen as their favourite)

Recently a lot of research has come out that shows who and how people are using specific social networks, which is a great thing for any MarCom person. Reports have shown the average age of users of key networks such as Twitter, Facebook, and LinkedIn, as well as where people are sharing information online. Not only is this information valuable on a pure: finally, some actual hard stats on the latest online usage, perspective. They also reinforce a key point in traditional marketing: Demographics and Psycographics are more than just “old” marketing buzz words.

Just as PR people shouldn’t target journalists who don’t cover a clients field, social media shouldn’t be looked at as needing to be omnipresent on every conceivable channel, or a “spray and pray” tactic.

Where your customers ARE and how they use those channels is vital to crafting a well thought out and meaningful strategy. Are they on Facebook? Twitter? MySpace? Email? Mobile? (to name a few). And what do they do when they are there? How can you reach them within their own comfort zone?

Advocating that you MUST be in a particular location without solid reasons why and a comprehensive strategy for what you will do when you get there is folly and a waste of time and resources. You may find that although the majority of your customers (and prospects) love Twitter, they despise interactions with brands within that channel. They may prefer to connect with *your* brand via email or, horrors, direct mail or your own website (which they found through search).

Being “social” on the web means truly embracing the methods the people you want to reach want you to reach them in. It doesn’t necessarily mean following hot on the heels of the latest tool to hit the tech-o-sphere and generate the greatest amount of buzz amongst the social media consultants – especially if they aren’t the people who buy your products or services.

The golden rule of marketing always applies: know who you are and who your customers are before choosing a medium to communicate within.

[photo credit: Plamen Stoev via Flickr]

Blending personal with marketing is something I have done for years, some would say it’s a character flaw as I’m constantly looking at how marketing impacts and influences my life, but I can’t help it, it’s in my blood I guess. I recently had twin girls, Isabelle & Olivia, and although I had planned extensively for them, cribs, stroller, dresser, rockers, play yard, etc. etc. it wasn’t until recently that I started getting into buying them clothes or decorating their room (note “room” not “nursery” – a slight distinction, but an important one). When I was thinking about how to dress them, what colours to use, theme of room, etc. I kept vacillating and realized that I had no idea who they were or what they might like as individuals. They aren’t carbon copies, they are distinct and unique human beings – how could I design something for them or try and force-fit a ’style’ onto them without having met them? What if I was wrong? (and it’s not cheap being wrong…)

Now some may say I over-analysed and what’s wrong with picking out a nursery theme for them in advance and letting them deal with it? You don’t get choices when you are a baby. Well… because 4-months in I see their distinct personalities coming out and they are quite different. Olivia lights up when she sees girly dresses and Isabelle goes nuts for the colour red for example. I’m getting to know them now & have a good sense of who they are and how I can incorporate their differing personalities into their wardrobe, room, and toys. 

I started from a simple premise: they needed to feel comfortable and secure. Everything else is just window dressing. So I knew I wanted them to feel at peace in their room instead of being overwhelmed with bright colours, they needed a place to sleep & a place to put their clothes, but that was as far as I got. We knew we needed to paint regardless of the choice, it was a very dark colour initially, and Kevin suggested (and painted) two colours – sky blue & light yellow sunshine for trim. Very uplifting and calming colours and a warm space for them to spend time in. That worked. 

So that’s where we ended up – a painted room we wanted to spend time in. Pretty good starting point – in marketing terms, I was in the door & willing to spend some time browsing around. The foundation was set experientially. Of course it’s not *my* room, it’s theirs so all I did was added two dark wood 3-in-1 cribs that could be painted if the girls wanted to individualize their beds down the road, an antique white dresser that can also be painted if they want, a neutral rug, a funky lamp, and some wall stickers. That was it. No other “stuff”. No wall art, no “princess” or “jungle” pre-packaged theme, no elaborate crib bedding sets, just a relatively plain room that felt good for wee ones. Now that I see who they are I’m starting to refine, change, or add to their space to make it their own.

Why did I feel like I needed to rush and get all this done & design the perfect ‘experience’ for them without any context outside of what *I* (Brand “Mommy”) thought they’d like? Of course I built the foundation, but I left the door open (and mandatory) for iterations, changes, and growth. I let them show me who they were. I design for them, not for me. I facilitate and enable their personalities & mediate the differences, not dictate my taste. 

I’m designing their “user” experience in the world — and funny enough, the same principles about getting to know them apply if you are a brand too.

[photo credit: shashchatter via Flickr]

Social media is picking up steam in both the traditional media & in corporate boardrooms day by day. Everyone wants in on the action and wants to figure out how to use social technologies to their brands benefit. With this type of attention brings thoughts akin to “get rich quick” or mistaking a sound, over-arching, communications strategy that integrates social media, with executing social media tactics. Tactics and tools employed are not a strategy and won’t work just because someone tells you that you have to “get on Twitter”. If a consultant or agency pushes a particular tactic your way, ask them to explain why, outside of “it’s hot right now”.

When thinking of social tools there is no set formula or one-size fits all approach. What you get out of integrating these tools is dependant on the strategy you set at the outset. Twitter won’t work for every company, nor will having a blog. What will fit is what is determined based on the same principles any communications strategy or marketing plan is: knowing your product, your audience, your strengths and your weakness. Research is a must – not only what the current sentiment surrounding your brand is, but research into the established norms of the types of tools that may be right for you to use. Communities have a tricky habit of having their own way of doing things and it helps to set expectations up front before deciding, for example, that micro-blogging is the right approach to take. Not every brand can (or needs to) crowd source and not every company can afford to have constant interactions on a micro-level, in fact, sometimes the change that is most beneficial will have little to do with “getting the message out” and more to do with internalizing your customer.  

Knowing your limitations and setting realistic goals up front will help determine how social media will fit within your organization and to do that you have to understand your internal, as well as the external landscape.

Social media is not a cure all for what ails you, and not all of your customers want, or need, to have the same type of relationship with you. Blending how you interact, how you internalize, and what you can offer of value with how your marketing/ corporate message is/ can be disseminated is the path to take when planning. Don’t fall into the trap of taking a short-cut, integrate at the outset.

[photo credit: Vita Arina via Flickr]

As the Social Media Press Release reaches its second anniversary an interesting study was released recently by PR Week that gauges where, and how, bloggers and journalists like to receive company information. It’s a topic that’s picked up steam recently as the major news release companies and PR firms have gotten on-board with the notion of making their news “sharable” and “findable”.

Which brings me to the most recent report and then some thoughts on what “findable” really means on the interwebs as they stand today, and as they will organically move forward with Universal Search and the semantic web (aka Web 3.0). But first, the findings in the report:

Across the board, both traditional journalists and bloggers (approx. 85% respectively) received pitches from public relations folks.

No surprise there, but this is where things get interesting…

Traditional journalists rely primarily on a companies website (89%) for information when researching a story, followed by Google search (73.8%) and personal contact by a PR person (70.9) or press release. On the flip side, bloggers rely on a Google search and the company website almost equally (86.1% and 87.3% respectively) and are just tipping over 50% in the personal contact or press release department (54.4% and 57% respectively).

And then of course the question relating to the title of this post, how about the SMPR?

“What would the ideal pitch look like?” — A personal, concise email – 63.1% across the board, with the highest percentage being bloggers at 70.9%.

When asked about the social media release bloggers were slightly more receptive than the average at 17.7% vs. 7.1% in aggregate including traditional TV, radio and print journalists.

Now of course, no one wants to receive a traditional release with the abysmal stats of 2.5% for bloggers and 19.9% in aggregate.

Finally, video isn’t swaying many editors it seems with 70.1% aggregated journalists and bloggers (60.8%) stating that including video in a pitch doesn’t sway them.

So there are some stats here that make it pretty clear we have a long way to go in wide-spread adoption of the SMPR, although with the echo chamber noise about it, it seems the bubble effect keeps going and SMPRs are becoming major parts of a brand social media strategy but without any thought to the fundamentals about who is paying attention, and perhaps more importantly, how they are doing so.

No offense, but the way SMPRs are being presented range from a blog post format to a traditional ad-agency microsite format to a press release on the wire with some video and “share it” buttons. There is no consistency, and frankly, no context or long-term planning for the most part. It’s a bit ironic, but what I’m seeing happen with SMPRs is akin to the rampant use of microsites in the late 90s/ early 00s… lots of content thrown at the users, no contextual relevancy, no personalization, and an expiry date.

Let’s go back to web principles 101 here for a minute:

Everything you do should be intuitive, findable, and relevant (both in the immediate and in the archive). This is what drives the semantic web, what will drive the future of our online experience, and why tagging etc. has become a standard categorization method across all social media applications and tools.

So about the SMPR…

First off, and I cannot stress this enough, what ever you do online MUST be hosted on your own servers, with your own domain strategy in place, not exclusively on a newswires or an agency’s. Otherwise you are giving away your brand SEO juice and contextual content to a third-party and it provides absolutely no value to you unless that third-party has the built-in organic relevancy for your brand that you do (I cannot even imagine an example). Leaving aside the obvious SEO elements, from a conversational, and a web usage standpoint, search is where people go first to find information they’re looking for unless they are triggered by a friend’s recommendation or conversation. That’s where, if they’re searching, they want to find your information – in one of the top organic results. Why would you want to compete with anyone when you’re building an SMPR (especially yourself)? Your site has the brand equity of, for most corporations, a decade; build on it, don’t dilute it.

Secondly, using a newswire that’s enabled social sharing is a great idea as a supplement to sharing your content or news, but nothing beats one-to-one interaction, as the study further reinforces. There is no substitute for getting to know the community you are a part of. In addition, as multiple studies over the years have shown, when it comes to domain and branding strategy, simple and contextual is key to recall. Making sure your social content is part of your overall website and marketing strategy is crucial to maximizing visibility and interaction.

In the end, it ultimately comes back to being “findable” and “relevant” on a topic in the long term. Let’s also keep in mind that as much as an SMPR is a valuable tactic within social media, there is nothing inherently “social” about a “share this” button. The sociability comes in the interaction and the conversation over multiple channels and platforms.

And part of interaction, conversations, and what drives it all, context, is being accessible. Which leads us into universal search.

Universal search is a hot topic, and with it the reality that content is findable across a wide spectrum of properties using a single search term (a search for “Hyatt” could yield video, images, podcasts, as well as the corporate website and blog, etc.). Google, for example, is all about building a relevant experience for their users. If they know (because their algorithms look for patterns and context) that not only is the Hyatt video on YouTube hot, but it’s also embedded and linked to from the Hyatt Press Room that has historical and brand credibility, that contextually confirmed video will appear in the top results in most cases.

And that’s where the SMPR plays a valuable role: in your Media Centre/ Press Room, properly optimized for search.

The whole report really has some meaty stats and questions in terms of journalists views on the state of their industry, and how they work & bloggers take on their place in the eco-sphere – it’s worth a thorough read.

h/t on PRWeek report @dannysullivan via Twitter

[photo credit: monicutza80 via Flickr]

As part of my presentation at Search Engine Strategies NY this week, I talked about how social bookmarking services can help company’s gain a deeper understanding of how their customers (or prospects) view and interact with their brand. Social bookmarking isn’t incredibly sexy, but it is a powerful component of the social media mix.

Part of the beauty of social bookmarking is how individual, yet universal it is due to its non-hierarchical folksonomy. When people save pages to their delicious account for example, they are using tags that are not only universal (and part of the common lexicon), but can also choose words and phrases that are relevant to themselves as individuals. As an example, someone tagging the page www.bluefly.com would use keywords like “shopping” and “clothing”, but as is shown in the screenshot below in the “recent history” section, someone also thinks of the BlueFly site as providing “design inspiration”. Drilling into the types of tags people are using for not only your company or brand, but also for your competitors, can yield valuable, and sometimes surprising results that can help inform other aspects of your marketing and communication efforts, including SEM and SEO.

Another valuable use of social bookmarking is to gain insight into how your brand is perceived by the users saving and tagging your (or your competitors) website or content. Using Dell as an example and digging into the “user notes” section you see not only references you’d expect, such as:

Create a custom computer configuration and then purchase it online. Includes and extensive download library of utilities and drivers for each Dell.

But also not so favourable comments, that even though they are negative provides valuable customer, product, customer service, and brand insight.

Fast fading as leading PC host. Due to bad quality of products and reluctance of tech support to actually support…

Exploring and using social bookmarking is relatively easy, and along with many other terrific uses that I’ll explore in subsequent posts, can provide another window into perceptions and sentiments about your brand.

[photo credit: One on Flickr]