Comments for (3i) http://3i.wildfirestrategy.com innovate. integrate. ignite. Sat, 05 Jul 2008 19:44:10 +0000 http://wordpress.org/?v=2.5.1 Comment on SMPRs: Who’s paying attention? Who should be? by Chris Parandian http://3i.wildfirestrategy.com/2008/04/23/smprs-whos-paying-attention-who-should-be/#comment-157093 Chris Parandian Thu, 26 Jun 2008 13:55:56 +0000 http://3i.wildfirestrategy.com/?p=199#comment-157093 Tamera, Just found your blog via some of your recent comments on the buzz bin. Great stuff... Best, Chris Tamera,

Just found your blog via some of your recent comments on the buzz bin.

Great stuff…

Best, Chris

]]> Comment on SMPRs: Who’s paying attention? Who should be? by Eric Eggertson http://3i.wildfirestrategy.com/2008/04/23/smprs-whos-paying-attention-who-should-be/#comment-151955 Eric Eggertson Fri, 13 Jun 2008 15:45:33 +0000 http://3i.wildfirestrategy.com/?p=199#comment-151955 Great post Tamera. I found your blog via DoctorJones and the Twitterstream. Shel Holtz has a good post pondering whether things would have gone better if the SMPR had launched with the name Social Media Press Kit. His premise: the "news release" has such a mediocre reputation, we shouldn't have borrowed trouble by acquiring the negatives of the name. Great post Tamera. I found your blog via DoctorJones and the Twitterstream.

Shel Holtz has a good post pondering whether things would have gone better if the SMPR had launched with the name Social Media Press Kit. His premise: the “news release” has such a mediocre reputation, we shouldn’t have borrowed trouble by acquiring the negatives of the name.

]]> Comment on Recognizing the need for benchmarks in social media measurement by MESH, UnMESH - the danger of social capital « Social Capital Value Add http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/#comment-147864 MESH, UnMESH - the danger of social capital « Social Capital Value Add Thu, 05 Jun 2008 21:45:37 +0000 http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/#comment-147864 [...] consistent was fun.  David Jones & I connected through our ‘hood.  I am worried. Tamara Kremer might be more fun than me and Collin Douma has already taken the “Johnny Cash of social [...] [...] consistent was fun.  David Jones & I connected through our ‘hood.  I am worried. Tamara Kremer might be more fun than me and Collin Douma has already taken the “Johnny Cash of social [...]

]]> Comment on SMPRs: Who’s paying attention? Who should be? by Michael Cayley http://3i.wildfirestrategy.com/2008/04/23/smprs-whos-paying-attention-who-should-be/#comment-146791 Michael Cayley Tue, 03 Jun 2008 14:19:02 +0000 http://3i.wildfirestrategy.com/?p=199#comment-146791 This is getting a "fwd all" from me. This is getting a “fwd all” from me.

]]> Comment on Recognizing the need for benchmarks in social media measurement by Michael Cayley http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/#comment-146788 Michael Cayley Tue, 03 Jun 2008 14:02:13 +0000 http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/#comment-146788 Tamera, Good to meet you at the Roundtable. I am worried. You seem to be more fun than I am. I agree that brand still matters, what has changed is the mar-com mix. Broadcast is still the dominant form of media. But social media is quickly emerging and it will overtake broadcast as the most important form. Whereas corps could rent or buy broadcast media with great flexibility, transmitting their brand via social media is a function of social capital. So I believe that the nature of brands must also change to make them more finadable and shareable (as your describe in your post re: social media news release), so corps would be well served by developing the concept of memetic branding. I have proposed to expand on all of this in a changethis manifesto which is up for voting until June 19th at: http://www.changethis.com/proposals/1279 I hope that you will support it. Tamera,

Good to meet you at the Roundtable. I am worried. You seem to be more fun than I am.

I agree that brand still matters, what has changed is the mar-com mix. Broadcast is still the dominant form of media. But social media is quickly emerging and it will overtake broadcast as the most important form.

Whereas corps could rent or buy broadcast media with great flexibility, transmitting their brand via social media is a function of social capital.

So I believe that the nature of brands must also change to make them more finadable and shareable (as your describe in your post re: social media news release), so corps would be well served by developing the concept of memetic branding.

I have proposed to expand on all of this in a changethis manifesto which is up for voting until June 19th at: http://www.changethis.com/proposals/1279

I hope that you will support it.

]]> Comment on Recognizing the need for benchmarks in social media measurement by Marcel LeBrun http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/#comment-141096 Marcel LeBrun Mon, 19 May 2008 20:22:58 +0000 http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/#comment-141096 Tamera, I look forward to meeting you at the Roundtable and hearing more of your thoughts. I am sure it will be a very interesting discussion. Marcel Tamera,
I look forward to meeting you at the Roundtable and hearing more of your thoughts. I am sure it will be a very interesting discussion.
Marcel

]]> Comment on SMPRs: Who’s paying attention? Who should be? by Marc Hill http://3i.wildfirestrategy.com/2008/04/23/smprs-whos-paying-attention-who-should-be/#comment-135447 Marc Hill Wed, 30 Apr 2008 11:50:50 +0000 http://3i.wildfirestrategy.com/?p=199#comment-135447 A fantastic read. It really illustrates that the rest of the world has yet to catch up to the pioneers of social media and that email is far from dead (despite predictions otherwise). I know you have said it before, tools do not equal community. The SMPR is just another tool for practitioners, something for us to keep working on until we get it right for the communities we want to reach. A fantastic read. It really illustrates that the rest of the world has yet to catch up to the pioneers of social media and that email is far from dead (despite predictions otherwise).
I know you have said it before, tools do not equal community. The SMPR is just another tool for practitioners, something for us to keep working on until we get it right for the communities we want to reach.

]]> Comment on SMPRs: Who’s paying attention? Who should be? by collin http://3i.wildfirestrategy.com/2008/04/23/smprs-whos-paying-attention-who-should-be/#comment-134803 collin Mon, 28 Apr 2008 17:54:15 +0000 http://3i.wildfirestrategy.com/?p=199#comment-134803 Very good post! You are dead on about everything here Tamera. There is more icing than cake in the Social Media Press Release world right now. A couple of other insights I can offer from the social media press releases we are doing with ford at ford.digitalsnippets.com 1: Launching breaking news with SMPRs is not very effective. Just like any other social media property, you have to earn readership before you can break anything big. 2: Just like Press Releases are not journalism, social media press releases are not blogging. It is important to remember what it is you are trying to do. Are you the content provider? Or do you provide a source for the content providers? 3. In my findings, SEO is not that important for SMPRs. Your target is digital influencer with SMPRs, not direct to audience. (see point 2)In my practical experience, the more people you pull away from your influencer, the less likely they will disseminate your content in the future. Why would they if you have become a competitor to their readership? Instead, find a way to promote your stories that are used on third party blogs. Perhaps you can create a digg account for your client, and digg all posts that use your content... this will give them some link love, and make them aware that you been listening to their interpretations of your source content. That closes a loop with google juice for all. ;-) Very good post!

You are dead on about everything here Tamera. There is more icing than cake in the Social Media Press Release world right now.

A couple of other insights I can offer from the social media press releases we are doing with ford at ford.digitalsnippets.com

1: Launching breaking news with SMPRs is not very effective. Just like any other social media property, you have to earn readership before you can break anything big.

2: Just like Press Releases are not journalism, social media press releases are not blogging. It is important to remember what it is you are trying to do. Are you the content provider? Or do you provide a source for the content providers?

3. In my findings, SEO is not that important for SMPRs. Your target is digital influencer with SMPRs, not direct to audience. (see point 2)In my practical experience, the more people you pull away from your influencer, the less likely they will disseminate your content in the future. Why would they if you have become a competitor to their readership? Instead, find a way to promote your stories that are used on third party blogs. Perhaps you can create a digg account for your client, and digg all posts that use your content… this will give them some link love, and make them aware that you been listening to their interpretations of your source content. That closes a loop with google juice for all. ;-)

]]> Comment on SMPRs: Who’s paying attention? Who should be? by links for 2008-04-28 « media mindshare: news media, technology & public relations http://3i.wildfirestrategy.com/2008/04/23/smprs-whos-paying-attention-who-should-be/#comment-134795 links for 2008-04-28 « media mindshare: news media, technology & public relations Mon, 28 Apr 2008 16:49:09 +0000 http://3i.wildfirestrategy.com/?p=199#comment-134795 [...] SMPRs: Who’s paying attention? Who should be? Hat tip to David Jones for pointer to this post on recent PR Week study. [...] [...] SMPRs: Who’s paying attention? Who should be? Hat tip to David Jones for pointer to this post on recent PR Week study. [...]

]]> Comment on SMPRs: Who’s paying attention? Who should be? by Colin McKay http://3i.wildfirestrategy.com/2008/04/23/smprs-whos-paying-attention-who-should-be/#comment-134218 Colin McKay Sat, 26 Apr 2008 20:30:37 +0000 http://3i.wildfirestrategy.com/?p=199#comment-134218 Waaaaaiitttt a minute! Why doesn't my agency point out the inherent weakness in the hosted SMPR solution? ;-) Waaaaaiitttt a minute! Why doesn’t my agency point out the inherent weakness in the hosted SMPR solution?

;-)

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