http://3i.wildfirestrategy.com innovate. integrate. ignite. Thu, 15 May 2008 18:41:05 +0000 http://backend.userland.com/rss092 en As the social space begins to mature and more attention is paid by marketers on how you can provide some type of measurement on your outreach efforts through social media channels, efforts are being made to define benchmarks for metrics. To that end, Joe Thornley, of Thornley Fallis ... http://3i.wildfirestrategy.com/2008/05/15/recognizing-the-need-for-benchmarks-in-social-media-measurement/ As the Social Media Press Release reaches its second anniversary an interesting study was released recently by PR Week that gauges where, and how, bloggers and journalists like to receive company information. It's a topic that's picked up steam recently as the major news release companies and PR firms have ... http://3i.wildfirestrategy.com/2008/04/23/smprs-whos-paying-attention-who-should-be/ In a wonderfully humorous bit of irony, GMail is now sending Google Alerts to the Spam folder! Do their servers not speak the same language? Is there a family spat we should know about? Do they need a hug? Technorati Tags: Google,GMail,Spam http://3i.wildfirestrategy.com/2008/03/24/gmails-spam-filters-dont-trust-google/ When publishing "Join the Conversation", Joe Jaffe decided to take a collaborative approach to it's marketing (dubbed "UNM2PNM" or "Using New Media to Prove New Media"), to prove that a book could be a success without the huge launch support of most book publishing events. He offered up 150 review ... http://3i.wildfirestrategy.com/2008/03/22/book-review-join-the-conversation/ As part of my presentation at Search Engine Strategies NY this week, I talked about how social bookmarking services can help company's gain a deeper understanding of how their customers (or prospects) view and interact with their brand. Social bookmarking isn't incredibly sexy, but it is a powerful component of ... http://3i.wildfirestrategy.com/2008/03/22/use-social-bookmarking-to-gain-deeper-customer-insights/ When I talk to marketers about content creation and value exchange in the social space, I like to make the analogy that in order to shift perspectives it requires taking yourself out of the marketing "storytelling" world, and instead try to envision how all that information you ... http://3i.wildfirestrategy.com/2008/03/12/everyone-has-something-to-talk-about/ As was only a matter of time, a debunker has arisen from the marketing world to take on the "Influencer" theory, which was brought to mainstream consciousness with Gladwell's The Tipping Point, and is a foundation of current word of mouth marketing. Not surprisingly, there are immediate (and ... http://3i.wildfirestrategy.com/2008/01/29/wom-vs-advertising-or-its-always-been-about-integration/ Since moving back to Toronto in late 2001 I've moved around quite a bit. Part of it was born of a desire to rediscover my hometown after being away for over a decade, and determine where I wanted to finally 'settle'. I've recently done so again and ... http://3i.wildfirestrategy.com/2008/01/11/change-of-scenery-change-of-community/ .. well, technically 11, but they are housed under the same 'umbrellas'... :) Continuing with my theme of 8 and '08, I've been giving some thought to paring down the number of different types of software I'm using and concentrate on maximizing my productivity with the 8 (or 11) tools I ... http://3i.wildfirestrategy.com/2008/01/11/eight-online-tools-i-cant-do-without-so-far/ As we head boldly into this brand new year of possibilities and opportunities for growth and learning, I have eight things that I'm planning on doing this year that I felt worth sharing. A tad eclectic, but all related in a fashion: Take ... http://3i.wildfirestrategy.com/2008/01/06/eight-for-08/