http://3i.wildfirestrategy.com innovate. integrate. ignite. Fri, 18 Dec 2009 16:09:29 +0000 http://backend.userland.com/rss092 en I loathe popularity contest posts, link-bait posts, and the like, especially as I see my tweetstream fill up at the end of the year with “vote for me!!” tweets, so, in order to ‘get over myself’ I’ve put together a far from definitive list of 15 Canadians working in social ... http://3i.wildfirestrategy.com/2009/12/15-canadians-who-are-actually-doing-things-in-social-media/ We're looking for the best digital communications strategist in Toronto to join the team and create amazing experiences and transformational programs for our clients. Are you one of the lost breeds of digital strategists who understand the difference between strategy and tactics and why having a solid communications plan matters? Do you ... http://3i.wildfirestrategy.com/2009/12/do-you-have-digital-strategy-chops-work-with-me-at-teehanlax/ My presentation from the Executing Social Media Conference in Toronto today. Accelerating your corporate reputation with social media: transform your businessView more presentations from Tamera Kremer. http://3i.wildfirestrategy.com/2009/10/accelerating-your-corporate-reputation-with-social-media-transform/ It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s been fantastic & exciting being in the thick of it and running my own consultancy for the last 4 years. The last 24 months in particular have ... http://3i.wildfirestrategy.com/2009/09/experience-is-everything-joining-teehanlax-as-partner-strategic-consulting/ There are times when it seems everyone is talking about integration without actually looking at what integration truly means. It becomes just another buzz-word used to slap social media or digital tools onto a traditional marketing campaign. Which is sad, because being truly integrated is what provides the most success. ... http://3i.wildfirestrategy.com/2009/09/integration-is-more-than-a-buzz-word/ A lot of chatter these days in social media circles is about new hires, or old guards, having "digital expertise" when what they really mean is social communications chops. The two can be mutually exclusive, but are not necessarily, and are rarely fully integrated. What qualifies as "digital expertise"? Email Marketing Search Engine ... http://3i.wildfirestrategy.com/2009/09/social-communications-is-not-digital-expertise/ We've all heard the adage: Content Is King. With social media the discussions/ tips abound about creating content people want to engage with and using it to create a community of interest around your brand. While the tips are correct, it isn't actually anything revolutionary, Consumer Packaged Goods brands have been ... http://3i.wildfirestrategy.com/2009/08/the-masters-of-value-added-content-are-cpg-brands/ In digital marketing best practices one of the key questions any company needs to answer from the visitors perspective in regards to the content they are displaying is "what's in it for me?" or else risk losing the potential customer to someone who does answer that question for them, and ... http://3i.wildfirestrategy.com/2009/08/whats-in-it-for-me-is-not-the-question-in-social-media/ Being present online these days is standard for any company whose customers can be found in this medium, be it with a website, or taking it further to the social media space. One aspect that remains mandatory, no matter how big or how small you are participating is understanding and ... http://3i.wildfirestrategy.com/2009/08/analytics-focus-and-your-digital-presence/ (hint, it's not to validate the tool your consultant has chosen as their favourite) Recently a lot of research has come out that shows who and how people are using specific social networks, which is a great thing for any MarCom person. Reports have shown the average age of users of ... http://3i.wildfirestrategy.com/2009/07/understanding-the-true-value-of-research-and-stats-in-social-media/