http://3i.wildfirestrategy.com innovate. integrate. ignite. Tue, 03 Aug 2010 19:13:06 +0000 http://backend.userland.com/rss092 en [cross-posted from Teehan+Lax] Last week Forrester released a report advising most marketers wait to use location-based social networks (LBSN) as only 4% of the US population is currently using platforms such as Foursquare (the current market leader), and that the networks skew heavily male. They advise that brands that target young ... http://3i.wildfirestrategy.com/2010/08/2should-you-play-it-safe-with-locationbased-social-networks/ [Cross-posted from Teehan+Lax] A lot of ink has already been written about why Old Spice owned the Internet last week, and I don’t want to rehash the various aspects that RWW has covered, and Dave Stubbs has mentioned, among others, but what I feel is missing from the conversation is how ... http://3i.wildfirestrategy.com/2010/07/setting-the-stage-for-old-spice-to-own-the-internet/ Part of what I strive to understand each and every day is what I don’t know, and being okay with it. It’s tough when you’re a perfectionist, let me tell you. But it’s true. I, and no other human being on this planet, can possibly know everything. The trick is ... http://3i.wildfirestrategy.com/2010/07/accepting-what-you-dont-know/ [Cross-posted from Teehan+Lax] As the social space matures and companies recognize that they can no longer afford to ignore the “fad” that is social media, a common theme we keep hearing is: who and where are people who want to communicate with us, and whom we should be listening to and ... http://3i.wildfirestrategy.com/2010/06/developing-digital-social-personas-to-start-your-social-strategy/ I'm happy to report that the Age of Conversation 3 is available now on Amazon, and in other outlets! I am a contributor to the section on Innovation and social media along with quite a few other really smart folks (full list of authors follows below). I'm really excited the ... http://3i.wildfirestrategy.com/2010/05/age-of-conversation-3-its-time-to-get-busy/ I'll be on a panel at SMX Toronto this Friday: Search and Social - Insight and Inspiration. The panel will be moderated by Alexa Clark and feature a cross-section of smart folks - Leona Hobbs from Social Media Group, Jeff Quipp of Search Engine People and Ilya Grigorik from Postrank. ... http://3i.wildfirestrategy.com/2010/04/speaking-at-smx-toronto/ I loathe popularity contest posts, link-bait posts, and the like, especially as I see my tweetstream fill up at the end of the year with “vote for me!!” tweets, so, in order to ‘get over myself’ I’ve put together a far from definitive list of 15 Canadians working in social ... http://3i.wildfirestrategy.com/2009/12/15-canadians-who-are-actually-doing-things-in-social-media/ We're looking for the best digital communications strategist in Toronto to join the team and create amazing experiences and transformational programs for our clients. Are you one of the lost breeds of digital strategists who understand the difference between strategy and tactics and why having a solid communications plan matters? Do you ... http://3i.wildfirestrategy.com/2009/12/do-you-have-digital-strategy-chops-work-with-me-at-teehanlax/ My presentation from the Executing Social Media Conference in Toronto today. Accelerating your corporate reputation with social media: transform your businessView more presentations from Tamera Kremer. http://3i.wildfirestrategy.com/2009/10/accelerating-your-corporate-reputation-with-social-media-transform/ It’s a been a wonderful road watching technology, marketing and social communications evolve on the web over the last 15 years, and it’s been fantastic & exciting being in the thick of it and running my own consultancy for the last 4 years. The last 24 months in particular have ... http://3i.wildfirestrategy.com/2009/09/experience-is-everything-joining-teehanlax-as-partner-strategic-consulting/